Director Market Intelligence
- Work with the Vice President Land Acquisitions and Division President to formulate and drive the annual Division Strategic Plan process and implementation.
- Monitor home building competition for new product, floorplans, features and specifications.
- Monitor market demographics and consumer preferences to help drive house product selection and innovation.
- Monitor overall market dynamics and report to Division Leadership.
- Collaborate with the sales team to collect competitive data to ensure competitive positioning on all active communities.
- Lead process of selecting product and plans that meet consumer demands with data that supports the overall positioning in the underwriting for land acquisitions.
- Prepare land investment packages in collaboration with the Land Acquisitions team.
- Organize and manage Del Webb site selection studies on potential Land Acquisitions.
- Collaborate with cross-functional teams (land acquisitions, architecture, sales, finance procurement, etc.) to achieve business objectives.
- Contribute to company-wide market intelligence best practice sharing and participate on national market intelligence initiatives and projects. Management Responsibilities
- Ensures appropriate staffing to meet department needs
- Utilizes recruiting and selection tools/processes to build organizational talent
- Delegates work according to employee's abilities and skills
- Evaluates employee's performance and plans for compensation actions in accordance with that performance
- Provides developmental opportunities through identification of internal and external training opportunities
- Creates opportunities for employee growth
- Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)
- Decision Impact: Division
- Department Responsibility: Single
- Budgetary Responsibility: Yes
- Direct Reports: Yes
- Indirect Reports: No
- Physical Requirements: Not applicable
- Minimum Bachelors degree or equivalent
- Minimum 8 years of experience with market research, land acquisition and/or business strategy in home building or real estate industry
- Experience in economics or business analytics a plus
- Valid driver's license as driving is an essential function of this position.
- Demonstrated confidence in influencing others with data
- Highly analytical with the ability to translate raw data into meaningful insights
- Solid project management capabilities with ability to collaborate cross-functionally
- Creativity in both solving problems and devising potential solutions
- Deep understanding of consumer segmentation
- High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strong written and verbal communication skills, with a direct, tactful style and good listening skills
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