Marketing - Product Marketing Manager - Converge (Manager) - National_Office
- Develop and bring to life positioning and messaging frameworks for emerging Converge portfolio solutions, ensuring consistent and differentiated narratives across channels and audiences
- Partner with business and portfolio leaders to build and execute go-to-market plans for new and evolving products, including audience segmentation, competitive assessments, targeting strategy, and customer journey mapping
- Create integrated marketing campaign plans that drive awareness, deepen engagement, create demand, and influence pipeline growth
- Parter with sales and broader GtM teams to develop and maintain sales enablement materials - including solution narratives, talking points, and audience-specific collateral - in close collaboration with business development and portfolio teams
- Engage and collaborate with industry and offering portfolio marketers, business leaders, and other stakeholders on campaign planning and execution, leveraging agile principles throughout
- Make recommendations on content strategy, development, and deployment, including derivative content that extends reach and impact
- Review content and creative assets to ensure quality control for all projects against applicable brand and messaging standards
- Monitor ongoing campaign performance against targeted outcomes and recommend adjustments as needed
- Drive decisions on campaign resources, negotiate SOWs, and manage timelines
- Manage development post-campaign analysis (ROI) and lessons learned
- Bring innovative thinking and best practices to all marketing activities
Successful Candidate Will Possess
- Experience developing positioning, messaging, and go-to-market plans for B2B software-oriented solutions
- Prior experience working on a virtual team within a highly matrixed organization, preferably at an enterprise technology or software company, global corporation, or professional services firm
- Familiarity with AI tools and integrating various technologies to support marketing efforts; Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook)
- Understanding of Agile methodology and experience in Workfront are preferred
- A knack for distilling complex product or solution concepts into clear, compelling positioning and marketing narratives
- Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
- An understanding of how to communicate priorities and manage multiple projects with competing deadlines - and where requirements can change quickly because of new market realities
- Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on marketing and go-to-market strategy
- Experience leading junior team members, providing guidance and feedback to support their growth and development, and facilitating new connections to broaden their networks
Required Qualifications
- 8+ years of experience in Marketing with a focus on marketing strategy, planning, and/or product marketing
- Bachelor's Degree in Marketing or related discipline
- Ability to travel up to 10%, on average, based on the work you do and the clients and industries/sectors you serve
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $113,100-208,300. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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