Fractional Chief Marketing Officer

Job Title: Fractional Chief Marketing Officer (CMO)

Location: Remote / Flexible
Type: Part-Time / Fractional (20-30 hours per week)
Industry: Open (Insurance industry experience a plus)

Overview:
We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel marketing programs. The ideal candidate will bring strategic vision, hands-on expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
• Digital Marketing Expertise: Oversee and optimize digital marketing campaigns across platforms (e.g., SEO, SEM, social media, email marketing, content marketing, and paid advertising).
• Multi-Channel Program Development: Design and manage integrated multi-channel marketing programs to maximize reach and engagement, including digital, traditional, and emerging channels.
• Analytics & Performance Tracking: Utilize data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
• Team Collaboration: Work closely with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
• Budget Management: Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
• Market Research: Conduct market and competitor analysis to identify opportunities for growth and differentiation.
• Brand Development: Enhance brand positioning and messaging to resonate with target audiences and drive market share.
• Industry-Specific Initiatives (if applicable): Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (e.g., B2B or B2C insurance products).

Qualifications:

• Experience: 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.g., CMO, SVP of Marketing, or similar).
• Digital Marketing Expertise: Proven success in designing and executing digital marketing campaigns across multiple platforms (e.g., Google Ads, Meta, LinkedIn, email automation tools).
• Multi-Channel Proficiency: Demonstrated ability to build and manage integrated marketing programs across digital, social, email, and traditional channels.
• Insurance Industry (Preferred): Experience in the insurance sector (e.g., P&C, health, life, or insurtech) is a strong plus, with knowledge of industry-specific marketing challenges and opportunities.
• Analytical Skills: Strong proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce) to track performance and drive data-informed decisions.
• Leadership & Communication: Exceptional ability to lead cross-functional teams, manage stakeholders, and communicate strategic vision effectively.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies as needed.
• Education: Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred but not required.

Nice-to-Haves:

• Experience with insurtech startups or digital transformation in the insurance industry.
• Familiarity with marketing automation platforms (e.g., Marketo, Pardot).
• Knowledge of regulatory considerations for marketing in the insurance sector.
• Proven success in scaling marketing efforts for B2B and/or B2C audiences.

Why Join Us?

• Flexible, part-time role with the opportunity to make a significant impact.
• Collaborate with a dynamic team in a growth-focused organization.
• Leverage your expertise to shape innovative marketing strategies.
• Opportunity to work in a high-impact role with potential for long-term engagement.