Director of Marketing

Job Description

Job Description

Description:

We are seeking a strategic, growth-oriented Director of Marketing to lead and scale our marketing function across our architecture, engineering, and construction (AEC) business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority, drives measurable revenue growth, and positions the firm as an industry leader serving both public and private sector clients.

The Director of Marketing will oversee digital strategy, brand development, thought leadership, public and private sector marketing, and business development support—while translating complex engineering and project solutions into compelling narratives that resonate with clients, partners, and top-tier talent.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across architecture, engineering, and construction service lines
• Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment
• Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives
• Build, mentor, and manage internal marketing resources and external partners
• Oversee marketing budget planning, allocation, and ROI reporting
• Serve as brand steward, ensuring consistency and excellence across all touchpoints

Digital & Social Media Strategy

• Lead the firm’s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms

Oversee content strategy including:

1. Major project storytelling and case studies
2. Technical insights and industry education
3. AEC service line positioning and project capability marketing
4. Awards, recognition, and public and private sector achievements
5. Employer branding and talent acquisition campaigns

• Translate complex engineering systems, project methodologies, and technical capabilities into accessible, compelling messaging
• Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics
• Track industry trends across AEC, public infrastructure, private development, and municipal markets

Website & Digital Experience Leadership

• Own the company website ecosystem as a primary marketing, recruiting, and business development engine
• Lead strategy for UX, SEO, technical performance, and conversion optimization
• Align website architecture to support professional services marketing across architecture, engineering, and construction disciplines
• Oversee content development, landing pages, product/service positioning, and lead capture systems
• Manage CMS strategy, analytics dashboards, and continuous performance improvements
• Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure

Brand Development & Market Positioning

• Elevate brand positioning across public infrastructure, private development, municipal services, and built environment markets
• Define differentiated messaging that communicates the firm’s engineering expertise, design excellence, and project delivery capabilities
• Ensure consistent visual identity, tone, and messaging across all proposals, campaigns, and digital assets
• Lead development of high-impact marketing collateral, presentations, and executive messaging

Public & Private Sector Business Development Support

• Provide strategic oversight for Statements of Qualifications (SOQs), RFP responses, and both public agency and private client submissions
• Align marketing materials with company vision, compliance standards, and operational SOPs
• Collaborate closely with business development and project leadership to strengthen win strategies
• Develop digital assets and storytelling that support long-term relationships with public agencies and private sector clients

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
• 8+ years of progressive marketing experience, with leadership experience strongly preferred
• Background in civil engineering, construction, architecture, landscape architecture, infrastructure, or related AEC professional services
• Demonstrated success building and executing B2B growth marketing strategies
• Experience managing marketing budgets and measuring ROI
• Strong expertise in CMS platforms, SEO, analytics, and marketing performance tools
• Proven ability to lead cross-functional collaboration with technical and executive teams
• Exceptional storytelling ability—translating complex engineering and design concepts into market-facing value propositions