Salesforce MarTech Specialist Senior
- Lead end-to-end client implementations of Salesforce Data Cloud and Marketing Cloud, including technical requirements gathering, solution design, configuration and activation.
- Partner directly with client Marketing, IT, and data teams to define data models, identity resolution strategies, and activation use cases aligned to business goals.
- Design and build data ingestion pipelines, segmentation logic, and audience activation workflows across channels (email, mobile, paid media, etc.) within Salesforce Data Cloud
- Develop technical solutions within Salesforce Marketing Cloud utilizing skills such as. SQL, HTML, CSS, Javascript and Ampscript.
- Troubleshoot and optimize existing Data Cloud-Marketing Cloud integrations to improve data quality, latency, and credit efficiency.
- Drive enablement and knowledge transfer sessions, ensuring client teams can operate and optimize their Salesforce Data Cloud and Marketing Cloud environments post-go-live.
- Bachelor's degree in Computer Science, Information Systems, or a related field.
- 2-4+ years of hands-on experience with Salesforce Data Cloud including implementing components such as data ingestion, data mapping, identity resolution, etc.
- 2-4+ years hands-on experience with Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms (i.e. Marketing Cloud Personalization, Marketing Cloud Account Engagement, Marketing Cloud Intelligence, etc.)
- Minimum 2 years' experience in developing SQL with a RDBMS such as MySQL, Oracle, or MS SQL Server
- Salesforce Marketing Cloud Email Specialist and Data Cloud Consultant certifications
- Ability to travel 50% on average based on the work you do and the clients and industries/sectors you serve
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
- Strong understanding of data management principles, including data modeling, data integration, and data governance.
- Experience developing solutions with HTML, XML, CSS and JavaScript
- Salesforce Marketing Cloud Administrator and Consultant certifications
- Minimum 2 years' experience with SOAP APIs, REST APIs and integration techniques, preferred by not required
- Past experience with object-oriented programming languages such as .NET or JAVA, Ruby, C#, C++, Python, preferred but not required
- Experience with other marketing technologies and analytics tools (i.e. Adobe, Oracle, Sprinklr, Google, etc.)
- Knowledge of Salesforce Sales Cloud, preferred but not required
- Strong communication skills (interactions with clients and sponsors)
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