Field Marketing Assistant
- Follow instructions and guidance provided by field marketing manager and field marketing coordinator
- Maintain an expert understanding of the Petalfast brands you're scheduled to represent including product details, brand mission/values, and related general cannabis knowledge
- Conduct consumer-facing marketing activations such as in-store demos and events
- Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty
- Communicate to customers pricing promotion/deal, key selling points, product effects and use-cases, and proper dosing of cannabis products represented
- Provide non-dosed samples and gift branded swag to interested customers. encourage consumers to connect with brands through digital platforms (i.e. follow on social media, sign up for newsletter)
- While at retail, engage staff, survey merchandising & place merchandising materials, check product inventory, drop swag and non-medicated samples, etc.
- Create harmonious relationships with Petalfast's retail partners and their staff to cultivate a strong affinity for Petalfast's portfolio
- Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports, submitted directly following shifts
- Consistent and proactive communication with Petalfast field marketing coordinator to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings
- 1-2 years of experience in events, retail, customer service, or related fields
- Familiar with basic event marketing, promotions, and sales tactics
- Must be available for occasional weekend work (demos and tradeshows)
- Must be able to work nights and holidays (night and holiday work will be pre-defined by position)
- Ability to communicate effectively, both verbally and in writing. Comfortable with public speaking
- Sales skills, including persuasion, overcoming objections, active listening, and negotiation
- Must be punctual, professional, reliable, highly detail-oriented, self-motivated, and results-driven
- Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners
- Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff
- Passionate and knowledgeable about the cannabis industry
- This position may rarely require kneeling, bending, squatting
- Ability to push/pull up to 50 pounds
- Must be available for occasional weekend work (demos and tradeshows)
- Must be able to work nights and holidays (night and holiday work will be pre-defined by position)
- Must be able to effectively communicate with others
- Must be able to stand and/or walk for long periods of time
- We invest in our people through team-building events, diversity celebrations, and growth and development programs
- Our core values include:
- Inclusion - we create a culture where individuals can thrive together as their most authentic selves.
- Transformative - we challenge the status quo and have the courage to fail. we rely on those experiences to learn from and capitalize on new opportunities.
- Dynamic - we are do-ers that adapt to the unexpected while maintaining operational efficiencies.
- Authenticity + Passion - we aspire to work and live passionately, collaboratively, and with mutual respect.
- Trust - we empower each other to take ownership and act in the best interests of our community, customers, and company.
- Partnership - we cultivate mutually beneficial partnerships by aligning with our partners' strengths to create sustainable profitable growth.
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