Marketing Coordinator

Job Description

Job Description

Description:

United Pet Care (UPC) is a national leader in pet healthcare, connecting thousands of veterinary practices to pet parents through our employee benefit offering. For over 30 years, UPC has helped make veterinary care more affordable and accessible for pet parents. Today, under new ownership and leadership, the company is entering an exciting phase of national expansion.

We are a small, high-impact team with the energy of a startup and the stability of an established business. Our mission is simple: make world-class pet healthcare affordable and accessible to pet parents everywhere

We’re on the hunt for a Marketing Coordinator extraordinaire! You'll help shape the voice of UPC by supporting and driving our marketing efforts across channels and stakeholder groups, with heavy support from UPC’s executive team and our external agency. This role currently reports directly to our CEO and is a great opportunity for someone early in their career to gain experience in both B2B and B2C marketing fundamentals in a fun and supportive team-based environment.

You’ll thrive in this role if you are curious, organized, detail-oriented, and passionate about delivering an excellent customer experience. Our customers are at the center of everything we do, and marketing plays a key role in how we communicate to and engage with them.

This hybrid role is based out of our sunny Tempe, AZ office, with the opportunity to work remotely two days a week after your 90-day training.

What you will be doing:

• Working cross-functionally with internal teams - attending meetings as necessary and problem-solving to determine business needs and align marketing efforts against
• Managing marketing request deadlines & communicating progress via our ticketing system Jira
• Originating email and other copy for all audience groups
• Originating and updating creative assets (flyers, infographics, etc) targeted towards all stakeholder groups
• Assisting in event prep and live event support (both in-person and virtual events)
• Supporting pre- and post- event strategy (emails, follow-up campaigns, ROI measurement)
• Building/editing PowerPoint slides as needed
• Launching, tracking and processing results of stakeholder surveys
• Managing and tracking projects within Marketing budget
• This role offers the opportunity to take on increasing responsibility and develop skills across multiple areas of marketing over time.

What will set you up for success

Required:

• Bachelor’s degree in Marketing, Communications, or a related field
• At least 2 years of experience in marketing, events, or a related field
• Strong written communication and copywriting skills
• Ability to manage multiple projects and deadlines with minimal supervision
• Strong organizational skills and attention to detail
• Data literacy with an analytical orientations
• Openness to feedback and ability to immediately incorporate into your work output
• Proficiency in Microsoft Office suite of tools
• Experience using Canva and email marketing platforms such as Mailchimp

Preferred

• Experience working with Salesforce or other CRM platforms
• Familiarity with email sequencing tools such as Salesloft or similar platforms
• Experience supporting B2B marketing or event marketing initiatives
• Early experience using AI tools to support marketing use cases
• Client or partner relationship experience in any industry
• A desire to learn the ins and outs of marketing to our various stakeholder groups, and a passion for our mission!

In your first twelve months at United Pet Care, success for you looks like:

• Learning the business and spend meaningful time shadowing each of our internal teams to best understand how we operate and serve our various customer groups
• Grounding yourself in our brand standards and voice and ramp up to being able to write externally-ready copy with minimal supervision and light feedback
• Becoming the go-to coordinator for marketing projects and campaign execution
• Successfully managing marketing requests and project timelines through Jira
• Supporting multiple successful marketing campaigns targeting employers, veterinary partners, and pet parents
• Helping execute UPC’s conference and event strategy with strong follow-up campaigns and measurable ROI