Hotel Brand Success Manager

Job Description

Job Description

We are seeking a proactive and detail-oriented Brand Success Manager to support strategic brand operations across our hotel group. This role will oversee third-party sales and revenue management partners while leading initiatives in CRM and loyalty, franchise communications, digital marketing, content creation, and internal systems management. You’ll play a key role in keeping our brand voice strong, our operations aligned, and our guest engagement programs growing.

Key Responsibilities

Vendor & Revenue Oversight

• Oversee third-party revenue management partners to ensure rate strategies, pacing, and RevPAR goals are aligned with brand targets.
• Manage coordination with outsourced sales providers, maintaining visibility into their outreach and ensuring brand alignment.
• Consolidate performance insights and ensure third-party efforts are contributing to broader commercial goals.
• Attend weekly meetings with Revenue Management and Sales to stay aligned on performance, promotions, and strategy.
• Oversee the outsourced call center operation, ensuring they are meeting service standards, converting calls effectively, and aligning with brand and revenue objectives.

Franchise & Brand Liaison

• Provide hands-on support to franchisees in troubleshooting brand systems, marketing execution, loyalty program setup, and compliance issues.
• Act as a central contact for fielding property-level questions related to sales, digital tools, and franchise guidelines, escalating issues as needed.

CRM & Loyalty Program Leadership

• Serve as the lead owner of the CRM platform, ensuring data integrity, segmentation accuracy, and system optimization.
• Collaborate with marketing vendors to enhance CRM functionality and integrations.
• Oversee the hotel group’s loyalty program, ensuring smooth operations, reward fulfillment, and consistent member communication.
• Analyze performance metrics for loyalty engagement and recommend improvements to increase sign-ups and repeat stays.

Digital Marketing & Content Creation

• Design and execute digital marketing campaigns, including email campaigns, promotional offers, and seasonal marketing initiatives.
• Write, design (with agency support), and schedule regular e-newsletters to engage B2B and B2C customer segments.
• Manage Meta (Facebook/Instagram) ad campaigns and track ROI.
• Develop promotional content (ads, landing pages, social content).
• Coordinate photo/video shoots for marketing use, ensuring all creative assets align with brand standards.
• Ensure hotel websites are updated regularly with offers, events, and property information, while applying SEO best practices.
• Partner with marketing vendors or internal teams to improve site performance and search visibility.
• Maintain a content calendar and approve creative assets in collaboration with internal stakeholders.

Systems & Process Management

• Maintain shared systems and documentation across marketing, CRM, franchise, and third-party operations.
• Assist with onboarding and standardizing new tech platforms, vendors, or internal tools.
• Support properties with troubleshooting related to systems, OTA connections, rate parity issues, and related technical challenges.

Reporting & Communication

• Compile and share regular reports on revenue, loyalty/CRM performance, campaign metrics, and agency/vendor updates.
• Prepare summaries and recommendations for Corporate based on cross-functional insights.
• Support leadership with special projects tied to brand development or strategic growth.

Qualifications

• Bachelor’s degree in Hospitality, Marketing, Business, or related field
• 3–5 years experience in hotel operations, marketing, revenue, or franchise brand management
• Proficiency in CRM systems, digital marketing tools, and content development
• Excellent communication and project management skills
• Highly organized and capable of managing multiple vendors and deliverables

Based in Scottsdale, Arizona, GreenTree Hospitality Group is a franchiser of the GreenTree Inn, GreenTree Inn & Suites, GreenTree Hotel, GreenTree Extended Stay, and GreenTree Boutique Collection brands, serving the value to mid-scale segments throughout the United States hotel market. GreenTree continues to be an owner-centric hotel brand overseen by a group that has owned, managed and franchised hotels. Our goal is to provide an eco-friendly and value-based lodging platform to franchisees and guests alike.

Company Description

Based in Scottsdale, Arizona, GreenTree Hospitality Group is a franchiser of the GreenTree Inn, GreenTree Inn & Suites, GreenTree Hotel, GreenTree Extended Stay, and GreenTree Boutique Collection brands, serving the value to mid-scale segments throughout the United States hotel market. GreenTree continues to be an owner-centric hotel brand overseen by a group that has owned, managed and franchised hotels. Our goal is to provide an eco-friendly and value-based lodging platform to franchisees and guests alike.