Internet Manager
Automotive Internet Sales Manager
Horne Nissan Yuma is seeking a dynamic and results-driven Internet Manager to lead our Internet Sales Department. The position requires a hands-on individual who will be responsible for managing online leads, overseeing the Internet Sales team, and driving digital strategies that maximize customer engagement, lead conversion, and dealership profitability.
Key Responsibilities:
- Lead, train, and motivate the Internet Sales team to achieve lead response time, appointment setting, and closing goals.
- Manage online leads from all sources (OEM, third-party, and dealership website) to ensure timely follow-up and conversion.
- Monitor and improve key performance metrics, including:
- Response Time (goal: 5 minutes or less)
- Contact and Appointment Set Rates
- Appointment Show Rates
- Closing Ratios
- Collaborate with the Sales Management Team to align digital sales strategies with overall dealership objectives.
- Optimize CRM utilization and ensure processes are consistently followed by the team.
- Analyze lead traffic, marketing ROI, and digital campaigns to identify opportunities for growth.
- Maintain a high level of customer satisfaction and online reputation management.
- Recruit Internet Staff
- Set sales goals and lead the team to achieve and exceed those quotas.
- Coach internet staff on best practices and provide advice and guidance to improve sales performance.
- Daily interaction with customers via phone, email, text, and chat to provide information about vehicles and services.
- Conduct virtual Presentations or demonstrations of vehicles as needed
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