Sales Executive

Regional Grocery Sales Executive

DeLallo is seeking qualified candidates for the position of Regional Grocery Sales Executive. This role will be responsible for delivering volume growth and providing overall management and leadership within an assigned territory. The position is field-based and will require frequent travel throughout the territory, up to 75% overnight travel required. The Regional Grocery Sales Executive will grow DeLallo volume and build market share within the geographical area. With a focus on SKU distribution, shelf management, merchandising and pricing, the successful candidate will be selling and executing directly with our customers, brokers and distributors. The Regional Grocery Sales Executive is responsible for developing trusting relationships with external and internal stakeholders and it is anticipated that the individual will meet and exceed the assigned territory's business plan.

Primary Responsibilities

• Build and execute an Annual Business Plan for each assigned customer with the assigned territory.
• Develop a measurable volume, promotion and distribution plan to achieve overall sales objectives with assigned customers while working with brokers/distributors to reach additional partners throughout the network.
• Ensure merchandising, assortment, pricing, and shelving objectives are achieved consistently with brand strategy and account objectives.
• Facilitate presentations with customers during all category reviews while engaging the broker and distributor for additional support.
• Understand overall category and competitive trends.
• Utilize analytical resources to grow distribution and develop pricing strategies.
• Drive quality business communication and ongoing cross-functional interaction with brokers, distributors, internal sales, marketing and customer service.
• Monitor weekly and monthly sales performance to ensure delivery of customer business plans.
• Establish and maintain productive and effective relationships with decision-makers at key customers.
• Track and evaluate competitive threats in the market and set strategic gap closure plans to win.
• Penetrate and establish productive and trusting customer relationships with elevated levels of management.
• Assess customer's competitive position and strategies to understand how they align with our strategic goals; determine appropriate strategy for distribution and customer marketing.
• Conduct special projects as needed.
• Additional responsibilities as assigned.

Qualifications:

• Bachelor's degree preferred or equivalent.
• 5+ years in sales within the CPG industry.
• Strong selling negotiation skills.
• Excellent communication, leadership, and presentation skills for both customers and internal cross-functional teams.
• Exceptional problem solving and conflict management skills.
• Key account management experience.
• Ability to adapt to evolving role and responsibilities.
• Prior broker & distributor management experience is highly preferred.
• Highly proficient in Microsoft Office suite to include PowerPoint, Excel and Outlook.
• Strong analytical thinking and analysis capability.
• Ability to use syndicated data.
• Capability to negotiate effectively.
• Strong interpersonal and influencing skills.
• Ability to penetrate and conduct meetings at high levels.
• Category & Brand knowledge preferred.