Google Paid Media Specialist

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency that is headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We are seeking an experienced Google Paid Media Specialist to build, manage, and optimize search campaigns for our clients. The ideal candidate has extensive experience in Google Ads, Google Analytics, and Google Tag Manager.

DUTIES AND RESPONSIBILITIES:

• Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.

• Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.

• Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.

• Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.

• Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.

• Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.

• Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.

• Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

WHY JOIN MASSMEDIA:

• Contribute to award-winning campaigns for top-tier brands
• Thrive in an inclusive, collaborative, and growth-focused environment
• Join a high-energy, results-driven team culture that values creativity, collaboration, and accountability

Requirements

• 4+ years of experience in paid search advertising
• Proficiency with Google Ads, Google Analytics, and Microsoft Advertising
• Strong analytical skills and experience using data to inform decisions
• Excellent communication and organizational abilities
• Google Ads certification is a plus

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make out team members lives better.

Our comprehensive compensations and benefits program includes:

• Competitive salaries and opportunity for advancements; we always strive to promote from within!
• Annual team bonus incentives based on achieving individual and company goals
• Hybrid work model with flexible in-office/remote schedule
• Medical, dental and vision plans for you and your family and financial protection
• 401(k) plan with 3% company matching program
• Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Paid maternity leave
• Professional development, industry training opportunities, and career advancement from within
• Mileage reimbursement for work-related travel

Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements to . Please no phone calls.