Sales Manager - Charles Schwab Cup Championship
- Minimum of four years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required. Golf tournament sales experience is a plus.
- Bachelor’s degree in Marketing, Business or related area required.
- Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value proposition, listening, negotiating and closing sales.
- Confident, pro-active, and enthusiastic style that assimilates well within a team.
- Must be proficient with Microsoft Office software packages to include Word, Excel and PowerPoint.
- Salesforce CRM experience is a plus.
- Achieve or exceed annual event revenue budget which includes renewal and upsell of existing partners and new business relationships.
- Develop and implement strategies to drive sales. This may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors.
- Lead relationships with select PGA TOUR Official Marketing Partners – from pitch/proposal through execution phases.
- Focus new business activity in local/regional market.
- Develop and execute annual hospitality and sponsorship sales plan – including, but not limited to, execution of evergreen partner communication plan and related sales and service tactics.
- Achieve networking and local market event appearance benchmarks.
- Create annual revenue budget, complete quarterly forecasting and contribute to long-term revenue and net operating gain goals.
- Develop and execute a professional sales presentation which conveys the Charles Schwab Cup Championship unique selling proposition and is customized with benefits to meet target audience goals.
- Work closely with PGA TOUR Champions Sales leadership on sales protocol and processes
- Provide Executive Director weekly evaluation of progress against set annual goals; reporting may include call report, prospect list and other sales related information.
- Special Projects or other duties as assigned.
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