Director of eCommerce & Marketplace
Job Description
Job Description
Relocation Package Available!
Position Overview
The Director of eCommerce & Marketplace is responsible for leading and growing the Company’s digital commerce business, with Amazon as the primary platform. This role owns the end-to-end Amazon strategy while providing oversight and support for iHerb and the Shopify direct-to-consumer channel.
This position plays a key role in driving revenue growth, optimizing marketplace performance, and strengthening brand presence across eCommerce channels. The role partners cross-functionally and lead internal and external resources to scale the Company’s eCommerce business.
Key Responsibilities
eCommerce & Amazon Leadership
· Lead the Amazon business, including strategy, sales growth, content, merchandising, advertising, and operations
· Develop and execute short- and long-term growth plans
· Drive improvements in traffic, conversion, ratings and reviews, and overall marketplace performance
· Ensure product listings, content, and brand presentation are accurate, optimized, and compliant
Channel & Business Management
· Oversee day-to-day performance across Amazon and support iHerb and Shopify channels
· Monitor key metrics including sales, margin, advertising efficiency, and inventory health
· Manage account health, compliance, and operational performance
Team & Partner Leadership
· Lead and manage internal and external specialist resources supporting the Amazon platform
· Establish clear priorities, workflows, and accountability
· Build scalable processes and capabilities to support continued growth
Cross-Functional Collaboration
· Partner with Sales & Marketing, Supply Chain, Finance, and Operations to align strategy and execution
· Support forecasting, promotions, and inventory planning
· Collaborate with brand and creative teams to enhance digital shelf presence
Analytics & Reporting
· Define and track key performance indicators across eCommerce channels
· Deliver performance insights and recommendations to leadership
· Use data to identify opportunities, risks, and areas for optimization
Qualifications
· Bachelor’s degree in Business, Marketing, eCommerce, or related field preferred
· Minimum of 5 years of experience in eCommerce, digital commerce, or marketplace management
· Minimum of 3 years of leadership experience in eCommerce strategy or related functions
· Significant hands-on experience managing Amazon is required
· Experience with iHerb, Shopify, or similar platforms is preferred
· Experience in consumer packaged goods, health, wellness, or supplements is preferred
Skills & Expertise
· Deep knowledge of Amazon marketplace operations and eCommerce best practices
· Proven ability to drive revenue growth while managing profitability and brand standards
· Strong analytical and financial skills, including forecasting and performance analysis
· Experience with eCommerce advertising and digital shelf optimization
· Strong leadership, communication, and project management capabilities
· Ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
- Experience with Amazon Vendor Central, Seller Central, and Amazon advertising platforms.
- Experience with iHerb and/or health-and-wellness-focused ecommerce retailers a plus.
- Experience supporting a Shopify direct-to-consumer business.
- Experience expanding into additional major ecommerce platforms.
- Familiarity with dietary supplements or other regulated consumer product categories.
21st Century HealthCare, Inc., is one of the largest international manufacturers of dietary supplements. The Company has been making quality products for over 34 years. Located in Tempe, Arizona, with over 500 employees in over 300,000 square feet of office and industrial buildings. 21st Century has offices in 7 strategic locations around the globe. 21st Century branded vitamins and nutritional products are currently being consumed in more than 50 different countries worldwide and labeled in over a dozen languages.
21st Century manufactures a wide range of products for a wide range of customers under the 21st Century label as well as for private label and contract manufacturing. With over 1000 health products, 21st Century's range incorporates everything needed for the health-conscious consumer from vitamins, minerals, and herbal extracts, to herbal teas and pet nutritional and wellness products from our Animal Nutrition Division. 21st Century has continued to grow and thrive in this challenging economy. It is always seeking good quality and dedicated employees to continue its success. 21st Century offers a comprehensive benefits program promoting a culture of health and wellness for all of its employees. Employees receive compensation that is competitive with relevant markets, well balanced and performance-based, providing incentives to reward talented employees delivering long-term results. In addition to base and performance-related pay, the company offers a number of health and wellness benefits. These benefits include medical, dental, vision, life and disability insurance, along with many other benefits to help employees balance their personal and professional life.Company Description
21st Century HealthCare, Inc., is one of the largest international manufacturers of dietary supplements. The Company has been making quality products for over 34 years. Located in Tempe, Arizona, with over 500 employees in over 300,000 square feet of office and industrial buildings. 21st Century has offices in 7 strategic locations around the globe. 21st Century branded vitamins and nutritional products are currently being consumed in more than 50 different countries worldwide and labeled in over a dozen languages. \r\n\r\n21st Century manufactures a wide range of products for a wide range of customers under the 21st Century label as well as for private label and contract manufacturing. With over 1000 health products, 21st Century's range incorporates everything needed for the health-conscious consumer from vitamins, minerals, and herbal extracts, to herbal teas and pet nutritional and wellness products from our Animal Nutrition Division. \r\n\r\n21st Century has continued to grow and thrive in this challenging economy. It is always seeking good quality and dedicated employees to continue its success. \r\n\r\n21st Century offers a comprehensive benefits program promoting a culture of health and wellness for all of its employees. Employees receive compensation that is competitive with relevant markets, well balanced and performance-based, providing incentives to reward talented employees delivering long-term results. In addition to base and performance-related pay, the company offers a number of health and wellness benefits. These benefits include medical, dental, vision, life and disability insurance, along with many other benefits to help employees balance their personal and professional life.\r\n\r\n
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