Downstream Marketing Manager
- Responsible for developing the portfolio strategy.
- Interpret competitive landscape and incorporate into marketing strategy
- Author key strategy documents: annual marketing plan, product launch plans, etc
- Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement
- Drive segmentation and targeting methods to improve commercial efficiency
- Establish pricing strategy that assures alignment with overall business goals and P&L drivers
- Establish metrics and goals/success criteria, and milestones
- Conduct post-launch analysis and implements lessons learned
- Forecast sales while considering the market, product, and other valuable factors
- Demonstrate financial acumen
- Mentor, develop and influence across the business, intentionally building cross-divisional relationships
- Develop key relationships with industry/market thought leaders, organizations and institutions, and translate business insights into future business strategy.
- Bachelor’s degree required
- 8+ years of work experience required
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Healthcare industry experience
- Product management experience
- Experience creating marketing plans or commercials plans
- MBA preferred
- 5+ years medical device or marketing/sales experience
- People leadership experience
- Experience in reprocessing
- Experience in change management
- Sales of medical devices
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