Marketing Coordinator
- Partner with the Marketing Director to develop and execute corporate and community-level marketing strategies.
- Support the launch of new developments and property takeovers with comprehensive marketing rollouts.
- Assist in building integrated campaigns across digital, social, email, and print channels.
- Contribute ideas that enhance brand positioning, lead generation, and resident engagement.
- Manage and optimize digital marketing channels including ILS platforms, paid advertising, and organic social media.
- Create, schedule, and approve site-level social media content to ensure brand alignment and engagement performance.
- Help shape and implement corporate social media strategies across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Develop and manage email and SMS campaigns while coaching onsite teams on best practices.
- Monitor campaign and channel performance using Google Analytics and reporting tools, translating data into actionable insights.
- Manage and optimize Google Business Profiles to enhance visibility and reputation.
- Maintain and enhance corporate and community websites, including copywriting, visual updates, and performance optimization.
- Design engaging marketing collateral and digital assets using Canva and other creative tools.
- Coordinate photography, videography, and virtual tour production to ensure each community is positioned competitively.
- Conduct regular brand audits of advertising, messaging, and collateral to ensure accuracy, consistency, and creativity.
- Uphold and champion P.B. Bell’s brand standards across all touchpoints.
- Partner closely with onsite teams, portfolio leadership, and corporate departments to align marketing with operational goals.
- Train and support onsite teams on marketing systems, social media standards, and campaign execution.
- Provide guidance on resident retention marketing initiatives and community events.
- Foster strong vendor relationships to improve efficiencies and marketing performance.
- Maintain organized project plans, timelines, budgets, and documentation.
- Manage multiple concurrent initiatives with strong attention to detail and deadlines.
- Perform other duties as assigned in support of marketing and company objectives.
- 1–2 years of marketing experience required (multifamily, real estate, or service industry preferred).
- Bachelor’s degree in Marketing or related field preferred.
- Proficiency in Canva required.
- Experience using Google Business Profile, Google Analytics, LinkedIn, Facebook, Instagram, TikTok, and YouTube for business.
- Strong understanding of digital marketing fundamentals and social media best practices.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- Experience with Yardi, RentCafe, or Site Manager a plus.
- Exceptional written and verbal communication skills.
- Strong project management and organizational abilities.
- Creative thinker with analytical mindset and problem-solving skills.
- Professional, polished, and customer-service oriented.
- Comfortable in a dynamic, request-driven environment where priorities evolve quickly.
- Be part of a respected, established multifamily organization with a strong reputation in the industry.
- Gain exposure to strategic marketing initiatives across a diverse property portfolio.
- Work in a collaborative environment that values creativity, innovation, and continuous improvement.
- Grow your marketing career with opportunities for expanded responsibility and leadership development.
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