Chief Operating Officer

Job Description

Job Description

Description:

PCRK Group is seeking a dynamic Chief Operating Officer (COO) to join our executive leadership team. This key role will drive operational excellence, financial performance, and cultural alignment across 131 Massage Envy franchise locations in 13 states. The COO will partner with the CEO and executive team to shape strategy, scale systems, and lead a high-performing, multi-unit team as we continue setting the standard in wellness and membership-based services.

Responsibilities:

Strategic Leadership & Growth

• Partner with the CEO and executive team to define and execute PCRK’s long-term growth strategy in the wellness industry.
• Lead the integration of new acquisitions and openings, ensuring alignment to brand standards and PCRK culture.
• Drive continuous improvement initiatives to increase revenue, profitability, and market share.

Operational Excellence

• Oversee daily operations across 131 locations, ensuring adherence to Massage Envy brand standards and PCRK performance benchmarks.
• Directly manage 2 Regional Vice Presidents and 12 Area Directors, ensuring accountability and clarity of objectives.
• Implement disciplined business reviews, analyzing daily, weekly, and monthly performance metrics to drive operational adjustments.
• Standardize processes, systems, and workflows to maximize efficiency and consistency across all locations.

People & Culture

• Recruit, coach, and develop a high-performing leadership team, including succession planning for RVP and Area Director roles.
• Build a culture of accountability, empowerment, and professional development at every level.
• Champion employee engagement and recognition programs that reinforce PCRK’s mission of wellness.
• Ensure leadership presence in the field with a strong focus on coaching, support, and operational visibility.

Customer & Member Experience

• Champion an exceptional guest and member experience by ensuring service quality, consistency, and innovation.
• Leverage member feedback and market insights to anticipate evolving consumer wellness needs.
• Partner with Marketing and Brand teams to strengthen member engagement, loyalty, and retention.

Financial & Business Performance

• Drive sustainable revenue and profitability growth through operational discipline and innovative initiatives.
• Manage P&L performance, identifying opportunities to maximize revenue while controlling costs.
• Provide clear and transparent reporting to the CEO, Board, and stakeholders.
• Other duties as needed.

Requirements

• 10+ years of senior leadership in multi-unit operations , preferably in wellness, fitness, hospitality, or membership-driven industries.
• Demonstrated success managing large, geographically dispersed teams (100+ units preferred).
• Strong financial acumen with proven expertise in P&L management, budgeting, and forecasting .
• Track record of driving revenue growth, operational efficiency, and membership/customer retention.
• Experienced in mergers, acquisitions, and new market development.
• Exceptional leadership presence with the ability to inspire and hold teams accountable at every level.
• Highly data-driven, decisive, and strategic, with a bias for action and results.
• Passion for the wellness industry and a strong understanding of consumer health, lifestyle, and service trends.
• Willingness to travel frequently (up to 50%).

Benefits:

• Medical, Dental, Vision Benefits
• 401K & other ancillary benefits
• Location: Tempe, AZ- 1400 E. Southern Ave Suite 210 Tempe, AZ 85282
• Hybrid: Tuesday to Thursday in office in Tempe, AZ
• Pay: Commensurate with experience