Senior Marketing and Experience Measurement Analyst

**Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.** Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk. **Job Overview** **Position Schedule:** Full-Time This job posting is anticipated to remain open for 30 days, from 11-Nov-2025. The posting may close early due to the volume of applicants. The Senior Marketing and Experience Measurement Analysis works within the Experience, Brand and Marketing organization and is responsible for identifying who we target and how we optimize performance of marketing and experience levers to improve ROI. This role will be a part of a team analyzing client behavior data to design and implement performance measurement and reporting capabilities. The role is responsible for providing actionable insights to support business decisions and shape our marketing and experience strategies through data-driven insights. Example subject areas of focus may include audience building, segmentation, attribution, campaign performance, ROI analysis, lifecycle management and experiment design. **Essential Functions:** + Proactively identify opportunities where analytics can inform Experience, Brand and Marketing strategies. + Provide actionable insights to support business decisions and long-term strategy development, primarily by performing root cause, exploratory, sensitivity and scenario analysis, hypothesis testing, economic modeling, regression, segmentations and data visualization to identify patterns/trends/insights etc. on ambiguous business problems. + Recommend, develop and execute measurement approaches, analysis and experiments that explain the incremental impact of marketing and experience on core success metrics and KPIs. + Maintain a strong understanding of division results & key business drivers to be able to apply understanding to analytic approach to influence key strategies and business performance. Strong knowledge of marketing KPIs such as ROAS, ROI, and LTV. + Drive measurement, improvement, and optimization strategies by connecting marketing and experience activity to outcomes that will help achieve stated goals. + Build and maintain an understanding of data flows, sources, and data transformations across multiple domains. Extract, merge, cleanse and transform data from multiple sources as needed for analysis. + Define business and data requirements for analytic deliverables and liaise with technology and data support teams to drive data enhancements. + Apply critical thinking to pressure test and validate logic and outputs against known sources and understanding of business. Proactively identify data quality issues and collaborate with other subject matter experts to identify solutions. + Actively participate in industry and trade data and analytic communities in order to bring fresh ideas to the organization. + Lead team to generate and incorporate insights into a cohesive story that clearly addresses business questions and influences decision making. Effectively lead the creation and communication of tailored messages to influence senior leaders regarding analytic ideas, approach, key takeaways, and actionable insights. + Ability to communicate technical information to non-technical audiences. + Consult with business owners to understand the business problem. Independently identify the appropriate analytic approach to solve the problem. Provide mentorship and feedback to others on analytic approach and leverage systems thinking to connect work to other strategic initiatives. + Lead and influence the development of KPI and benchmark development. Communicate results to senior leaders. + Serve as a functional and technical data subject matter expert Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page ( . **Hiring Minimum:** $99200 **Hiring Maximum:** $168900 Read More About Job Overview **Skills/Requirements** **Experience Required:** + 5-7 years' experience in relevant field + At least 4 years of analytics experience **Education Required:** + Bachelor's Degree with an emphasis in business, economics, math, engineering, or analytics preferred (or relevant work experience) + Advanced Degree or Certification preferred **Functional Knowledge** : + Proficiency interacting with various database and file storage systems (Examples: Oracle, Hadoop, NoSQL). Understanding of join types. + Intermediate experience with data manipulation languages, such as SQL, required + Understanding of statistical concepts and analytic techniques, including descriptive statistics, forecasting, economic modeling, various regression techniques, machine learning, exploratory analysis, segmentation and variance analysis techniques. + Ability to determine if particular analytic problem requires capabilities that don't reside in the division. Proficiency in applying descriptive statistics, univariate analysis, forecasting, economic modeling, and class variance analysis. **Business Expertise:** + Experience working with marketing data and understanding of conversion funnels, attribution and marketing channels. + Previous experience in Marketing Analytics and Measurement. + Applies general knowledge of business developed through education or past experience + Understands key business drivers; uses this understanding to accomplish own work + Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market **Impact:** + Develops and performs moderately complex analysis, typically with moderate to high business impact + Works with leaders throughout the firm, providing analytical guidance to directly influence business decisions + While there are no direct supervisory responsibilities, coordinating with others to accomplish tasks and meet deadlines will be required, and may be asked to occasionally mentor and train other associates on the team + Influence decision making, by gaining a deep understanding of inter-departments/divisions interactions the impact on firm operations and initiatives. **Interpersonal Skills:** + Explains complex information to others in straightforward situations + Explains difficult or sensitive information; works to build consensus INTERNAL APPLICANTS ONLY: Current home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work. **Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.** Read More About Skills/Requirements **Awards & Accolades** At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received. Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones ( Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones ( Read More About Awards & Accolades **About Us** Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career. View our Purpose, Inclusion and Citizenship Report ( . ¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating. Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law. \#LI-HO