Community Relations Director
- Compensation includes a base salary and a generous, accelerating commission structure.
- Health, Dental, Vision, and Life Insurance.
- 401K with company match.
- Paid Vacation, Holidays, and Sick Leave.
- Employee Assistance Program,
- Generous Employee Referral Program and more.
- Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
- Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
- Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
- Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
- Conduct walk-in and scheduled tours with prospective residents or interested parties.
- Provide sales activity reports with documented lead status, closing needs, and next steps.
- Follow up with all potential residents, referral sources, or interested parties.
- Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
- Supervise, direct, and motivate all sales team members.
- Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
- Understand the community's care regulations to ensure proper placement and education for prospects.
- Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
- Monitor and maintain promotional item inventory; assess print advertising needs.
- Manage social media accounts.
- Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.
- A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.
- At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
- A positive team player mentality and passion for serving seniors.
- A proven track record in achieving and exceeding sales goals.
- Ability to manage time effectively, high initiative, and good judgment.
- Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
- Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
- Proficient in Microsoft Excel, Word, Outlook, and CRM software.
- A valid driver’s license.
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