Email Marketing Specialist

Description

Initiates highly customized, interactive and effective nurture campaigns through technologies such as Salesforce Marketing Cloud to lead prospective learners toward conversion.

Manages meetings with stakeholders to gather requirements and goals for the implementation of new communication flows.

Collaborate with colleges/units to advance the educational goals of the university and ensure consistent messaging and branding across the institution.

Lead and coordinate the planning and execution of multiple webinars, while providing logistical support, assistance and metrics-based feedback to ensure a seamless virtual experience for participants.

Document the overall recruitment and enrollment communication experiences of learners across multiple educational products.

Write and/or review content to ensure strict adherence to brand guidelines and the voice of the company while also being able to leverage corporate partners’ brand guidelines and voice.

As part of the EdPlus Marketing Collaborative, works closely with the CRM team, enrollment center and other corporate partners as part of a dynamic, cross-functional, high-performing team focused on learner experiences and goals.

Responsible for the creation, design, documentation, scheduling and optimization of email, SMS, dialer, app notifications, and ringless voicemail drops communications campaigns leading to the achievement of enrollment-related goals.

Actively participates in the development of new ideas, content mapping, interactive journey mapping and functionality to prospective students to ensure delivery of experiences that result in significant and measurable improvements in understanding, conversion and outcomes in support of established goals.

Implements multivariate testing methodologies on all elements of communication to increase conversion rates.

Works closely with CRM team and the enrollment center to define data elements, troubleshoot complex list segmentation and create complex automated programs.

Stays up to date about issues and risks related to email, including CAN-SPAM, GDPR, CCPA, CASL and other applicable laws.

Conducts effective market research for the purpose of understanding, segmenting and targeting groups of potential transfer students.

Builds and maintains strong working relationships with all staff, corporate and non-profit educational partners, and other stakeholders.

Provides excellent customer service to stakeholders and constituents; is collaborative and transparent with all work.

Assumes or coordinates other duties or projects as assigned or directed.

Skills

Salesforce marketing cloud, salesforce.com, erpss, AMPscript, Automation, email marketing, email campaign, digital marketing

Additional Skills & Qualifications

Bachelor's degree in Journalism, English, Communications, Marketing, Education, or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.”

Evidence of a Bachelor's degree or higher in a related field.

Experience with Marketing Cloud, inclusive of Journey Builder, is highly desired.

Demonstrated proficiency in creating mobile-responsive Email communications and Email templates using HTML, CSS, and AMPScript.

Evidence of proven record in marketing communication campaigns, including development, execution and analysis.

Experience documenting and visualizing communication experiences.

Evidence of being organized and capable of handling multiple projects simultaneously.

Experience with SMS campaigns.

Experience with CRM systems such as Salesforce and project management systems such as JIRA.

Experience conducting marketing campaigns utilizing 1:1 and mass communication tactics including, but not limited to:

Job Type & Location

This is a Contract to Hire position based out of Scottsdale, AZ.

The pay range for this position is $40.00 - $46.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

This is a hybrid position in Scottsdale,AZ.

This position is anticipated to close on Mar 17, 2026.

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.