Hotel Sales Manager

Job Description

Job Description

Sales Manager
Job Description

Position Summary
The Hotel Sales Manager is responsible for driving revenue through proactive sales efforts for guestrooms, banquet facilities, and outdoor event spaces. This role manages both internal sales activities (servicing existing accounts, handling inbound inquiries, cultivating repeat business) and external sales activities (identifying new business opportunities, networking, community outreach, and site visits). The Sales Manager will maximize the hotel’s profitability by increasing bookings for group accommodation, conferences, weddings, special events, and corporate meetings.

Key Responsibilities

Sales & Business Development
Proactively solicit new business through direct sales calls, networking, prospecting, and event participation in local and regional markets.
Manage inbound leads and inquiries to convert opportunities into confirmed business.
Develop relationships with corporate, social, and association clients to secure group lodging, meetings, and event bookings.
Promote and sell banquet rooms, meeting spaces, and outdoor venues for weddings, corporate retreats, galas, and social events.
Partner with catering and events teams to customize packages and create unique offerings for clients.

Account Management & Client Relations
Serve as the primary point of contact for assigned accounts, ensuring client satisfaction from proposal through contract execution and event delivery.
Conduct site tours, presentations, and negotiations with prospective clients.
Maintain long-term relationships with repeat clients and event planners.
Monitor competitor activity and market trends to identify opportunities for revenue growth.

Revenue Management & Reporting
Achieve and exceed sales revenue goals set by the General Manager.
Prepare accurate sales forecasts, pipeline reports, and activity updates.
Develop and implement sales strategies for maximizing use of banquet facilities and outdoor event space.
Assist with setting pricing strategies and promotions for event space rentals and group room blocks.

Collaboration & Event Execution
Work closely with the catering, banquet, and operations teams to ensure seamless execution of events.
Provide clear communication of client needs, event details, and contractual obligations to

internal teams.
Participate in pre-event planning meetings and post-event debriefs to evaluate performance and improve processes.

Qualifications
Bachelor’s degree in hospitality, Business, or related field preferred.
2–5 years of sales experience in hospitality, event management, or a related industry required.
Proven track record of achieving sales targets and closing business for both guestrooms and event spaces.
Strong knowledge of banquet operations, wedding planning, and corporate event needs.
Excellent communication, negotiation, and presentation skills.
Ability to multitask, prioritize, and thrive in a fast-paced hospitality environment.
Proficiency with hotel sales CRM systems and Microsoft Office Suite.