Senior E-commerce Performance Analyst

Kforce has a client that is seeking a Senior E-commerce Performance Analyst in Phoenix, AZ. Summary: We are seeking a Senior-level E-commerce Performance Analyst to provide an objective, end-to-end diagnostic review of the website, data, integrations, and user journey. This role is not focused on hands-on coding fixes, but rather on identifying bottlenecks, risks, blind spots, and root causes, and delivering clear, prioritized recommendations to leadership. Responsibilities: E-commerce & Website Diagnostics:

• Conduct a comprehensive review of the newly launched e-commerce website, including architecture, workflows, integrations, and user experience
• Diagnose issues contributing to declined order volume, hung transactions, and conversion drop-off
• Evaluate site complexity related to target customers, GIS mapping, and regulatory logic
• Identify unintended bottlenecks across the customer journey, checkout flow, and order processing lifecycle
• Analyze website performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Review traffic sources, user behavior, funnel performance, conversion paths, and transaction data
• Identify tracking gaps, misconfigurations, or data integrity issues that may obscure root causes
• Translate analytical findings into clear business insights and actionable recommendations
• Evaluate integrations across the e-commerce ecosystem, including APIs and third-party systems
• Assess interactions with: ERP; Integration middleware; Hosting infrastructure
• Identify failure points, latency issues, or process breakdowns across systems
• Provide a high-level, objective assessment of what is working, what is not, and where the biggest risks lie
• Deliver prioritized recommendations, including: Immediate stabilization actions; Short-term improvements; Longer-term structural or architectural considerations
• Clearly distinguish between diagnosis vs. execution, enabling the organization to outsource fixes as needed
• 5-10 years of experience analyzing and optimizing complex e-commerce websites
• Hands-on experience with: Google Analytics 4 (GA4); Google Tag Manager (GTM)
• Strong background in web analytics and performance diagnostics
• Deep understanding of: E-commerce funnels and transaction flows; APIs and system integrations; Data tracking and measurement strategy
• Strong consulting mindset: objective, structured, and business-focused
• Proven ability to step into ambiguous environments and quickly identify root causes

• Experience with Kentico, Ze Node, or similar enterprise CMS/hosting platforms
• Experience with integration platforms such as Olma
• Prior experience working as an advisor, consultant, or interim specialist
• Familiarity with NetSuite (ERP)
• Exposure to highly regulated, jurisdiction-specific, or rules-driven e-commerce environments

• Is comfortable saying, -Here's what you're not seeing-
• Thrives in complex, imperfect environments
• Can diagnose problems without immediately jumping to code
• Acts as a trusted advisor to leadership
• Balances technical depth with strategic perspective