Paid Social Media Specialist

Paid Social Media Specialist

Position: Paid Social Media Specialist
Location: Phoenix, Arizona (On-site 16th Street & Northern)
Status: Full Time; Exempt
Compensation: Competitive salary DOE, Health, Dental Vision, 3 weeks PTO, generous paid holiday schedule, mobile phone allowance and matching 401-K (after 1st year of employment), In office with WFH Fridays, dog friendly and energetic work environment, future upward mobility and growth path, Partial paid maternity/paternity leave.
Education: Bachelor’s degree with 3-4 years experience in agency digital media management required (Paid Social - Facebook, IG, etc. required)

The Paid Social Media Specialist supports clients by developing, optimizing, analyzing, and communicating paid media strategies to meet client goals. This role requires meticulous attention to detail, as it focuses on executing client deliverables.

In a constantly evolving digital landscape, the Specialist will continually refine their skills and adapt to industry changes. Responsibilities include developing and managing paid campaigns, maintaining budget pacing, and providing performance analysis with actionable recommendations. You will also provide insights on campaign performance both regularly and on-demand, aligning results with client KPIs across various channels.

ROLE EXPECTATIONS:

• Strong knowledge of social media channels and tools.
• Experience with analytics platforms such as Google Analytics and Google Tag Manager.
• Familiarity with Google Ads and Programmatic media is a plus but can be developed.
• Proven ability to translate high-level client goals into actionable paid media strategies.
• Experience setting up promoted social posts and coordinating assets between creative, client services, and client partners.
• Skilled in compiling and interpreting campaign data from multiple platforms into concise monthly reports.
• Ability to manage multiple tasks and meet tight deadlines in a fast-paced environment.
• Proficient in pixel set-ups and resolving ad account-related issues.
• Strong attention to detail without losing sight of broader objectives.
• Critical thinker with excellent reasoning and problem-solving skills.
• Keeps up-to-date with industry trends and applies relevant insights to client projects.
• Strong Excel skills.

GENERAL AGENCY EXPECTATIONS:

• Seek clarity in all communications.
• Act in the best interest of both the client and Defero.
• Continuously improve and seek growth for the agency and its clients.
• Communicate professionally with clients and internal teams, excelling in both written and verbal communication.
• Demonstrate strong organizational and prioritization skills.
• Manage time effectively to meet deadlines and maintain high-quality work.
• Operate independently and take initiative.
• Address challenges directly and constructively with colleagues when necessary.
• Maintain a positive attitude and contribute to Defero’s culture.
• Confidently present and participate in discussions, especially on media-related topics.
• Approach tasks with a problem-solving and solution-oriented mindset.
• Document time daily in Workamajig.
• Travel as needed for client meetings and events.

REQUIREMENTS:

• Bachelor’s Degree required with 3-4 years of Paid Social Advertising at an agency
• Attention to detail and ability to juggle multiple clients, projects and tasks.
• Excellent written and verbal communication skills.
• Possess a natural curiosity about digital marketing and paid media – early adopters wanted.
• Both an overarching strategist and tactical implementer, both are key to this role.