Director of Technical Marketing

Job Description

Job Description

Job Title: Director of Technical Marketing

Employer: Everspin Technologies, Inc.

Department: Sales

Reports To: VP Sales

Terms: Full Time/Exempt/Salary/Hybrid

About Everspin

Headquartered in Chandler, Arizona, Everspin Technologies (Nasdaq: MRAM) is the worldwide leader in designing, manufacturing, and commercially shipping discrete and embedded Magnetoresistive RAM (MRAM) into markets and applications where data persistence and integrity, low latency, and security are paramount. With over 150 million MRAM products deployed in data centers, cloud storage, energy, industrial, automotive, and transportation markets, Everspin has built the strongest and fastest growing foundation of MRAM users in the world. For more information, visit

The Role

Reporting to VP Sales, and based in our Chandler, Arizona headquarters, the Director of Technical Marketing will be responsible for all marketing objectives, strategies, programs and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Create and maintain product datasheet. Develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. This will require establishing partnerships with the suppliers of the above products by demonstrating the added value of MRAM in the applications, sponsoring reference designs, establishing go-to-market plans for the mutual benefit of the partners with the objective of direct sales growth of the included products.

Specific responsibilities will include:

• Product Positioning and Messaging:
  • Developing compelling product positioning and messaging, that highlights the unique value propositions of each collaborative partnership.
  • Use digital marketing methods and campaigns to build awareness across all marketing channels.
• Sales Enablement:
  • Providing the sales team with the necessary tools and information to effectively turn the reference designs and platforms into design wins.
  • Developing sales collateral, presentations, and training materials.
  • Build complete reference design packages with application knowledge, tools and software support, and deployment path to the end customers.
• Partner Engagement:
  • Engaging with partners to gather feedback and insights on their products, align on specific segments and applications.
• Go-to-Market Strategy:
  • Creating and executing go-to-market strategies for each project
  • Coordinating with cross-functional teams, including engineering, sales, and product management, to ensure successful deployment of reference designs.
  • Building and maintaining strong relationships with key customers and industry partners.
• Performance Tracking and Reporting:
  • Monitoring the progress of each partnership with basic program management principles.
  • Incremental design wins leading to top-line revenue growth

Qualifications & competencies

• Technical Knowledge:
  • Strong understanding of Serial, Parallel, and DDRx memory protocols
  • Understanding of NOR, NAND, DRAM product markets
  • Create and maintain datasheets
  • Develop application notes
  • Familiar with JEDEC standards
  • Knowledge of memory systems
• Communication and Leadership:
  • Excellent written and verbal communication skills.
  • Strong leadership and project management abilities to coordinate cross-functional teams.
  • Ability to create sales collateral in conjunction with partners
• Customer Focus:
  • Strong customer orientation and ability to understand customer needs.
  • Experience in building and maintaining customer relationships.
• Analytical Skills:
  • Market application analysis, competitive analysis.
  • Ability to create value added or differentiation for MRAM products
• Creativity and Innovation:
  • Ability to develop innovative marketing strategies and campaigns.
  • Creative problem-solving skills to address marketing challenges.

Physical Demands and Work Environment

• Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to utilize hand and finger dexterity
• Continually required to talk or hear
• Continually utilize visual acuity to operate equipment, read technical information,
  and/or use a keyboard
• Occasionally required to lift/push/carry items less than 25 pounds.