Product Marketing Manager

Job Description

Job Description

Who We Are GPS Insight offers leading technology for organizations that have drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. We provide innovative fleet solutions that include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management.

We know that when you invest in high-performance technology, you achieve results and maximize your return. We feel the same way about our people at GPS Insight. They are what allow us to build world-class solutions that make us leaders in the fleet and field service management space. They are what enable our customers' success. They are our greatest asset. As a result, we take pride in a workplace committed to those who make us go.

Our commitment to growth enables us to push the telematics and field service operations industries forward. It's rooted in our products, embedded in our culture, and reflected in our team-first values. We're looking for the right people to jump onboard with us. Are you ready to take the ride?

What We Need

We are looking for a Product Marketing Manager to lead our product positioning, messaging and go to market strategy. You'll be responsible for building buyer personas, positioning and messaging for a diverse product portfolio and segmenting and sizing market opportunities. Your goal is to build the GPS Insight brand and market positioning to drive business results. You will also serve as the product SME for the team and drive core content, seller enablement on content, public relations and analyst relations. This a highly visible role requiring the ability to work with sales and product teams to directly influence business direction. If you are looking for an opportunity to drive impact and accelerate your career trajectory in a fast-paced environment this is the role for you.

Product marketing experience in the gps tracking or telematics industry is essential to be successful in this role. You should be familiar with various product marketing skills like building buyer personas, positioning and messaging, market sizing, product content and seller enablement. Your goal will be to work with the product and sales teams to build compelling product content that positions our products in a meaningful way in various product categories. Bonus: you get to work with a rockstar team in a fun and collaborative environment.

What You'll Do

• Dive deep into our products, their feature set and value proposition.
• Translate technical details into benefits for the end user
• Follow and analyze market trends to position our products
• Launch products to new and existing customers
• Craft compelling product messages across marketing channels by understanding the voice of the customer
• Work with the sales team to build sales enablement content like brochures, sell sheets, power point presentations and battlecards that accelerate business.
• Evaluate business performance, monitor KPIs and offer relevant insights and feedback from existing and prospective customers.

Requirements

• Proven experience as a Product Marketing Manager in a telematics or gps tracking role.
• Experience in developing product messaging, content and collateral to support sales and marketing efforts.
• Experience with building multitouch integrated marketing campaigns.
• Excellent communication and relationship building skills
• Keen eye for detail
• Analytical bent of mind and strong quantitative skills
• BS/BA in Technology or Business would be a plus.

• Product Marketing 5 Years preferred

What We Offer

• Fast paced and rapidly growing environment
• Chance to deliver mission critical data that drives the operations of our economy
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
• There's more as well! Speak with us to find out all details!

Benefits

• 401(k) matching
• Full Health Benefits (Health, Vision, Dental)
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement