Chase Auto-Event Marketing, Vice President

Job Description

Chase Auto is a leader in auto financing, with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a suite of financial products and services—from retail lending and captive financing to commercial solutions such as floorplan products and treasury services (deposits, cash management, and payment processing).

As the Event Marketing Vice President within Chase Auto, you will be responsible for developing and delivering strategic event and experiential marketing programs that deepen relationships across the auto industry and drive meaningful client and prospect engagement. You will lead end-to-end event planning and execution, partnering closely with Chase Auto Marketing Strategy Leads; Private Label Captive Finance brand managers; OEM auto partners; xLOB partners; and vendors to deliver integrated programs aligned to business goals. The VP also owns measurement/ROI, executive-ready reporting, and adherence to required policies, procedures, and controls.

Job Responsibilities

• Develop and deliver strategic event and experiential programs that drive meaningful interactions with clients and prospects and support business growth across events of various sizes and formats (in-person and virtual).
• Own end-to-end event delivery, where applicable, including ideation, plan development, agenda creation, content development, speaker sourcing and readiness, logistics, on-site execution, and post-event follow-up.
• Serve as the marketing coverage lead for Auto Marketing events, supporting local/regional initiatives and large-scale/national programs as needed.
• Coordinate integrated workstreams across creative/content, event operations, vendor management, and execution to deliver a seamless, high-quality program experience.
• Manage vendor, agency, and venue relationships, including sourcing, negotiation, contracting support, performance management, and post-event evaluation to ensure quality and cost-effectiveness.
• Track and manage event budgets with ongoing monitoring, reconciliation, and reporting; optimize spend and resource allocation.
• Coordinate with internal compliance/controls and required review processes to ensure all activities adhere to applicable policies and procedures (e.g., ad review tools and Legal & Compliance reviews).
• Own event technology execution (e.g., RSVP and virtual event platforms) and ensure alignment with marketing and communication channels for a seamless attendee experience.
• Develop post-event follow-up strategies (communications, feedback collection, lead/next-step coordination) and ensure timely pre- and post-event reporting to stakeholders.
• Support risk assessments, contingency planning, and on-site issue resolution to protect the customer experience and business outcomes.
• Stay current on experiential/event trends and emerging technologies; recommend enhancements that improve engagement and executional excellence.

Required Qualifications, Capabilities & Skills

• Bachelor’s degree required; degree in communications, hospitality, marketing, business.
• 7+ years of relevant experience in event marketing/experiential marketing, event strategy and execution, marketing, and/or project management.
• Ability to manage multiple concurrent, high-priority initiatives in a dynamic environment with limited oversight; strong attention to detail and execution quality.
• Strong stakeholder and partner management skills; excellent written, verbal, and presentation communication; comfort working with senior/executive leadership.
• Strong cross-functional collaboration skills, integrating multiple workstreams and managing feedback from diverse stakeholders.

Preferred Qualifications, Capabilities & Skills

• CMP/PMP or similar certification.
• Luxury brand experience.
• Auto industry and/or financial services experience
• Flexibility to support events outside standard business hours as needed.
• Travel required 75% of the time.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.