Marketing Technology Specialist

Kforce has a client that is seeking a Marketing Technology Specialist in Phoenix, AZ. Summary: You will play a critical role in enabling scalable, data-driven marketing by owning the systems, integrations, and processes that power our digital and demand-generation ecosystem. If you are ready to move beyond execution into process ownership, systems optimization, and strategic insight this is a great opportunity. Responsibilities:

• Own day-to-day administration and optimization of the company website and eCommerce platform
• Manage marketing technology stack including CRM, marketing automation, analytics, and personalization tools
• Serve as the primary marketing liaison for system integrations
• Partner with IT, Customer Service, Finance, and Sales Operations to ensure data accuracy and system alignment

• Support website updates, enhancements, and ongoing optimization (UX, forms, tracking, SEO, A/B testing)
• Maintain eCommerce functionality including product setup, pricing logic, checkout flows, and reporting
• Troubleshoot technical issues impacting conversion, data capture, or customer experience
• Support website re-platforming, enhancements, and vendor relationships as needed

• Manage and monitor integrations between platforms
• Document data flows, field mappings, and system dependencies
• Identify gaps, inefficiencies, and opportunities for automation or simplification
• Ensure clean handoffs of leads, orders, and customer data across systems
• Define and document marketing operations processes, workflows, and best practices
• Build repeatable processes for campaign setup, reporting, and system requests
• Support marketing team adoption
• Provide insights and recommendations to improve performance

• Support dashboarding and reporting related to website performance, funnel conversion, and eCommerce metrics
• Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field (or equivalent practical experience)
• 4-6 years of experience in marketing operations, marketing technology, web operations, or a related role
• Hands-on experience supporting websites and/or eCommerce platforms
• Experience working with marketing automation platforms (e.g., HubSpot or similar)
• Exposure to CRM and ERP systems and system integrations
• Marketing automation and CRM fundamentals
• Website and eCommerce operations, web development/management, and ecommerce principles
• Systems integrations and data hygiene best practices
• Basic understanding of APIs, middleware, or integration tools (hands-on coding not required)
• Analytics and reporting fundamentals (funnels, attribution, conversion metrics)
• Ability to work cross-functionally with marketing, IT, sales, and finance
• Comfort managing multiple systems, vendors, and priorities simultaneously
• Detail-oriented with a strong process and documentation mindset
• Experience in B2B, industrial, SaaS, or complex sales environments is a plus