Marketing Director

Job Description

Job Description

Salary:

Status: Full-time, Exempt

Primary Areas of Focus

• Strategic Planning (20%)
  • Aligning marketing initiatives with firm goals
  • Building strong relationships
  • Identify needed changes to marketing strategy
• Operational Leadership (80%)
  • Brand Management
  • Proposal Support
  • Process creation for project prioritization
  • Content Creation
  • Website update and management
  • Team leadership

Core Responsibilities

• Creating and implementing comprehensive marketing strategies aligned with the firms business objectives, including market analysis, target audience identification, and competitive positioning.
• Monitor and report on budget utilization, identifying areas for cost savings and efficiency
• Analyze and report upon marketing performance
• Maintain and enhance the firms brand image through consistent messaging across all marketing materials and
• Effectively partner with the Business Development team to drive marketing initiatives in support of the Business Development team firmwide.
• Conduct market research to identify profitable opportunities and trends within the
• Perform competitive analysis to understand market positioning and identify areas for
• Lead and mentor the marketing team, fostering a results-driven culture focused on achieving ROI and profitability
• Oversee marketing team including interviewing, hiring, training, mentoring, and supporting, as
• Increase the team's overall effectiveness by developing staff, aligning individual team member strengths with appropriate project tasks, identifying potential obstacles (both internal and external), and performing
• Oversee the creation, curation, and management of high-quality content across various platforms, including blogs, social media, websites, and email marketing.
• Oversee the comprehensive content strategy aligned with the company's marketing goals and
• Oversee the marketing aspects of proposal development, ensuring compelling presentations that highlight the firms capabilities and differentiate them from competitors.
• Oversee comprehensive marketing strategies to enhance the firm's brand, attract new clients, and retain existing
• Lead market research efforts to identify opportunities and threats and adjust marketing strategies
• Manage the ROI of annual company-wide sponsorships and industry

Preferred Skills & Experience

• Bachelors degree in marketing or related field
• 10+ years of experience in Marketing demonstrating a deep understanding of the AEC industry, including market trends, key players and client needs.
• Proven experience in developing and executing successful marketing strategies within a professional services
• Strong leadership and team management
• Expertise in digital marketing tactics and
• Excellent communication and presentation
• Strong analytical skills to measure marketing campaign performance and make data driven
• Substantial knowledge of Microsoft Office Suite and Adobe Creative
• Prior experience managing marketing department
• Exceptional organization skills and attention to
• A minimum of 5+ years of people management experience
• Ability to perform work without
• Valid driver's license and automobile

Key Success Factors

• Improved digital presence and social media engagement.
• Increased brand recognition.
• Innovative brand positioning.
• Improved email open click through rates
• Faster turnaround in creating content assets and proposals.

Physical Requirements

• Required to stand, walk, and
• The position may require a visit to project sites
• The position requires a normal range of
• The employee must be able to lift 20 occasionally.
• Requires prolonged sitting with 15% of the time spent bending and
• Must have manual dexterity sufficient to operate a computer keyboard and
• Noise levels are consistent with a standard office

Perks & Benefits

• Health, life, 401(k), dental and vision insurance
• Short-term, long-term disability insurance and leave
• Paid holidays
• Paid Time Off
• Bereavement leave
• Discretionary bonuses, if applicable

EPS Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We offer a competitive salary and bonus program, a wide range of benefits including 401(k) with employer match, advancement potential, and the opportunity to become an integral part of a highly respected firm.