Territory Sales and Marketing Manager

Job Description:

Artificial Intelligence; Advanced Technology; The very best in patient care. With decades of expertise, RadNet is Leading Radiology Forward . With dynamic cross-training and advancement opportunities in a team-focused environment, the core of RadNet’s success is its people with the commitment to a better healthcare experience. When you join RadNet as a Territory Sales and Marketing Manager , you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21 st century and align all stakeholders- patients, providers, payors, and regulators to achieve the best clinical outcomes.

You Will:

Referring Physicians/Community/IPA’s/Medical Groups

• Establishes relationship with existing referring physicians and the community
• Services and grows existing referring accounts
• Makes cold calls to new referral sources
• Meets/exceeds call schedule requirements of 15-20 per day
• Identifies, prospects, and markets imaging services to local IPA’s, HMO’s, Medical Groups, referring physicians and the community
• Maintains consistent attentiveness to the market and awareness of the target market by staying abreast of competitor activities and the marketplace
• Plans and arranges daily activities and sales calls
• Promotes new service, hours, radiologists, equipment, site specific programs to the referring offices and the community
• Continuous growth of clinical knowledge to conduct clinical sales calls and clinically targeted campaigns to the referring physicians and the community
• Stays abreast of referral patterns
• Assists with submitting orders as needed
• Updates the VP of Sales & Marketing, Director of Operations, and Regional Director of Operations of any applicable changes or issues
• Manages special projects as directed by the VP of Sales & Marketing
• Provides customer training to existing IPA’s, HMO’s, Medical Groups, referring physicians and the community
• Identifies and notifies the VP of Sales & Marketing, Director of Operations, and Regional Director of Operations of service issues to the referring physicians, community, their staff, and patients
• Provides services to the referring physicians and the community, by functioning as a liaison between the VP of Sales & Marketing, Director of Operations, Regional Director of Operations, corporate management, and radiologists
• Practices effective communication in all aspects of one’s performance representing accurate and appropriate information in a reliable manner
• Keeps the VP of Sales & Marketing informed of their marketing plan for the day, week, month, quarter, year.
• Participates in all Sales & Marketing meetings required to perform and do their job accordingly, discuss issues, concerns, ideas, and/or developments
• Participates in all Operations meetings required to perform and do their job accordingly
• Direct contact for the local IPA’s Executive Management team
• Implement national and regional contracts in accordance with the company’s policies
• Builds strong relationships and company awareness in their region
• Exercise creativity in growing their territory and seeking out new leads
• Meets regularly with the V.P of Sales/Marketing, Director of Operations and Regional Director of Operations and other corporate management staff to discuss issues, goals and objectives
• Meets with their PSR’s regularly to discuss issues, goals and objective

Business Development

• Joint Ventures

• Prepares materials and attends JOC meetings as directed by the VP of Sales & Marketing

• IPA’s/Medical Groups

• Prepares materials and attends JOC meetings as directed by the VP of Sales & Marketing
• Attends managers meetings with their PSR as needed

• Continuously seeks for new ways to grow volume in their territory and their PSR’s territories, and reports these to the VP of Sales & Marketing and Business Development Manager.
• New Contracts
• New Relationships
• Addition of new services at your center(s)
• Competitors
• Knowledge and understanding of what your competitors are doing
• Hours of operation
• Service lines
• Equipment
• Contracts

Branding

• Responsible for ordering through PIP portal and keeping inventory for assigned territory
• Referral Pads
• Collateral pertaining to your center/area
• Distribution and education of marketing materials

• Flyers
• Mailers
• Email/Fax
• Rackcards for Radiologists

• Ensures all existing materials are up-to-date
• Works with web team to maintain market visibility

• Web Presence
• Social Media
• Media Attention

Reporting

• MyRAD touches
• Referral Trending Reports
• Competitor Grid
• Monthly Territory Sales & Marketing Report
• Expenses
• Territory Action Plan

Physician Outreach

• Physician Surveys
• Meet & Greets with referring community and radiologist(s)
• Lunch and learn opportunities with referring physician and community of 2 per month minimum
• CME Lectures
• Monthly or Quarterly IPA Manager Meetings
• Monthly Campaign Rollout

Community Outreach

• Events

• Networking Events
• Healthcare Events
• Mammography Parties
• Open Houses
• Chamber of Commerce Mixers

Technical Outreach/Support

• eRAD Connect – Provider Portal

• Create Accounts
• Create shortcuts on office computers, laptops, iPhones, iPads
• Train providers and staff

• Patient Portal
• EMR Interfaces

Conference Calls/Meetings/Training

• Sales & Marketing Weekly Call
• Center/Area/Region Weekly Call
• Regional Volume #’s Call
• Training
• Webinars
• Compliance Training

If You Are:

• Passionate about patient care and exercise sound judgement and an ability to remain professional in all situations.
• You demonstrate effective and professional communication, interpersonal skills and respect with patients, guests & colleagues.
• You have a structured work-approach, understand complex problems and you are able to prioritize work in a fast-paced environment.

To Ensure Success in This Role, You Must Have:

• At least 5 years of experience in the Medical Field in a Sales/Marketing or Business Development capacity (Radiology Preferred)
• Proven track record of meeting quotas and budgets
• Previous management experience preferred
• In depth knowledge of IPA’s, HMO’s, Contracts and Medical Group
• Excellent Customer Service Skills, with ability to resolve issues relating to referring offices and the community
• Proficient in Excel, Word, PowerPoint

We Offer:

• Comprehensive Medical, Dental and Vision coverages.
• Health Savings Accounts with employer funding.
• Wellness dollars
• 401(k) Employer Match
• Free services at any of our imaging centers for you and your immediate family.

 

Pay Range: $95,000.00-$100,000.00 per annually

Pay Range: USD $95,000.00 - USD $100,000.00 /Yr.