Digital Ad Operations Campaign Specialist POST NUMBER: 480346
Client: Well-Known Media/Advertising Organization
Role: Digital Ad Operations Specialist
Salary: $55,000 - $60,000/annually Benefits
Hours: 9:00am - 5:00pm ****Looking for a candidate who has an analytical background internships 6 months of experience within analytics preferably within advertising/marketing (Google Ad Manager) Job Description:
The Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site. This individual will:
- Implement and manage online advertising campaigns
- Perform the day-to-day ad scheduling in FreeWheel and our proprietary Ad Server Madhive
- Monitor delivery of campaign from beginning to end and optimizing as needed
- Consult with Sales to ensure a successful advertising campaign
- Work with Yield Management to manage margins
- Review daily reporting to find potential issues and problems
- Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours
- Prepare and edit HTML code used to track ad creative
- Follow-up with immediate action & provide concise, timely feedback within the deadlines established
- Self-manage tasks / schedule for effective and efficient time management
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
- QA all VAST tags and MP4 Files to meet specs
Requirements
- 1-2 years of online ad trafficking experience
- Ability to multi-task, and work efficiently within a high-paced changing environment
- Knowledge of HTML, CSS, Flash, and JavaScript
- Strong organizational and time management skills
- Strong written and communication skills
- Able to interact comfortably with both clients and other internal departments
- Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
- BA/BS preferred
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