Digital Marketing Manager

Title : Digital Marketing Manager

Department : Marketing

Reports to : Head of Marketing & Design

Location : Scottsdale, Arizona

About Wise Pelican

We're seeking a Digital Marketing Manager who is equally comfortable building high-level strategy and pulling the levers to make it happen. You won't just direct— you will execute. From managing paid media campaigns to building tracking systems in HubSpot, this role demands someone who thrives on both planning and hands-on delivery.

You'll oversee the end-to-end process of planning, building, executing, tracking, and optimizing campaigns across multiple channels. You'll also be the one ensuring that attribution is accurate, data is actionable, and performance is steadily improving.

This is not a role for someone who only delegates or “manages vendors”, it's for someone who gets their hands dirty in the platforms daily.

Wise Pelican is an innovative leader in real estate marketing solutions, empowering real estate professionals with cutting-edge tools and services. As a growing company with a global workforce, we foster a dynamic, inclusive work environment that promotes growth, autonomy, and collaboration.

This position is a full time position located in Scottsdale, Arizona.

What Will You Do?

• Oversee planning, execution, tracking, and optimization of paid search, paid social, display, DSP, video, email marketing, and other multi-channel marketing campaigns.
• Ensure tracking, attribution, and reporting are accurate and complete.
• Collaborate with leadership to set KPI targets to set benchmarks and realistically improve on ROAS and CPA. You'll allocate budgets (approximately $100k per month) and guide strategic initiatives to aid in the strengthening of these metrics.
• Analyze campaign performance and present actionable recommendations to improve results.
• Partner with Sales, Customer Success, Brand Marketing, and Operations to improve targeting and lead quality
• Work with our world-class design team to create ads that attract and convert
• Identify opportunities to incorporate AI and automation to streamline processes and improve performance.
• Utilize tools such as HubSpot, Wicked Reports, and Google Analytics to track campaigns
• Create and measure A/B split tests to test various landing page conversion rates using tools such as VWO, Unbounce, and HubSpot
• Build audiences within the various platforms to properly segment based on funnel stages

What Big Things Will You Own?

At first…

• Design and build campaigns across various channels.
• Document current marketing processes and identify areas for quick wins.
• Create a campaign tracking framework for consistent measurement.

Once you get your footing…

• Standardize KPI benchmarks and reporting dashboards.
• Own the quarterly marketing performance review process.
• Lead strategic testing initiatives to improve funnel efficiency.
• Develop long-term strategies for acquisition, retention, and lifetime value growth

Who Are You?

• 3+ years in digital marketing campaign management
• You take extreme ownership of results and see projects through from concept to measurable outcome.
• You thrive in a collaborative, cross-functional environment and communicate effectively.
• You have a growth mindset and embrace change, innovation, and learning.
• You balance strategic vision with the ability to roll up your sleeves when needed.

Where Can You Easily Impress Us?

• You love both strategy and execution —you don't just build the plan, you run it.
• You thrive on optimizing campaigns daily, not just reviewing monthly reports.
• You stay ahead of AI, automation, and emerging marketing tech.
• You can confidently explain marketing results to executives and adapt plans quickly.
• You adapt quickly and thrive in a fast-paced, high-growth environment.

What's In It For You?

• Major Medical Insurance: Working at Wise Pelican gives you endorphins. Endorphins make you happy. And happy people just don't get sick. But…if that does happen, we offer Major Medical Insurance to assist with life's biggest nuisance.

• Dental & Vision Coverage: An eye for an eye. A tooth for a tooth. Talking dental and vision insurance, of course. No need for revenge when eyes and teeth are insured.

• Paid Time Away: The PTA you want to be involved with. Employees are given 3 weeks of Paid Time Off. Also Sick Time. Also Parental Leave. Also 7 Company Holidays per year. Also-

• Professional Development Stipends : “Pay me what you owe me! Don't act like you forgot! WPBHMM!” -You to Wise Pelican about fronting the bill on your professional development needs.

• 401(k) at tenure milestone : We hope you'll want to stop working here one day. This should help.

• Compensation : This role is currently benchmarked by industry standards and ranges from $80,000-$100,000 . Offered compensation is based on merit and relevant qualifications.