Regional Sales Manager (Automation Services)- Western USA

This Regional Sales Manager role is for western US, including the following areas. (AZ, CA, NV, UT)

Can work remotely but will be expected to travel 70 percent of the time to ATS customer sites, facilities and locations.

No relocation is available for this role so applicants must live within the regional area.

OVERVIEW:

ATS’ Global Services team is a dynamic, change-leading team that drives the delivery of value-driven Services to our customers worldwide. Services is a growing component of the overall delivery of value to ATS’ customers globally and offers an opportunity for an opportunistic individual to create a well-defined offer structure of high-value service solutions to drive ongoing value.

The Regional Sales Manager (RSM) is responsible for driving sales growth within a defined geographic region by identifying new business opportunities, managing strategic customer relationships, and delivering tailored automation service solutions. This role requires a deep understanding of industrial automation systems, a strong technical acumen, and the ability to communicate complex service offerings in a clear and compelling way.

RESPONSIBILITIES:

• Develop and execute a regional sales strategy aligned with company goals and market opportunity.
• Identify and pursue new business opportunities within the region, including OEMs, and end-users.
• Build and maintain strong relationships with key customers, engineering teams, and procurement stakeholders.
• Promote a portfolio of automation service solutions, including preventive and predictive maintenance, remote support, spare parts programs, and digital service platforms.
• Lead complex solution selling engagements by coordinating with internal technical and account teams, subject matter experts, and project managers.
• Prepare and deliver compelling proposals, presentations, and contract negotiations.
• Forecast regional sales performance, maintain CRM data integrity, and report on pipeline activity.
• Monitor market trends, customer needs, and competitor activity to inform sales strategies and service development.
• Participate in trade shows, industry events, and customer forums to promote brand awareness and thought leadership.
• Ensure that all business activities are performed with the highest ethical standards and in compliance with the ATS Code of Business Conduct.

QUALIFICATIONS:

• Bachelor’s degree in Engineering, Business, or a related field; technical background preferred.
• 5+ years of B2B sales experience, ideally in industrial automation, engineering services, or manufacturing technology.
• Proven track record of exceeding sales targets and growing key accounts.
• Strong understanding of automation technologies (PLCs, robotics, SCADA, etc.) and associated services.
• Ability to navigate complex sales cycles and influence technical and executive stakeholders.
• Excellent communication, presentation, and negotiation skills.
• Self-starter with strong organizational and time-management capabilities.
• Willingness to travel regionally up to 70%.

PREFERRED EXPERIENCE:

• Experience selling high-value services such as predictive maintenance, condition monitoring, or reliability programs.
• Familiarity with digital manufacturing platforms, IIoT, or smart factory concepts.
• Use of CRM platforms for pipeline and activity management.