Copywriter & Content Strategist

Copywriter & Content Strategist

As the Copywriter & Content Strategist, you'll lead GradGuard's content creation, ensuring it's high-performing, on-brand, and resonates with students, parents, and universities. You'll collaborate with the creative team to execute messaging, delivering compliant, conversion-focused omni-channel content that turns prospects into valued policyholders. You'll help shape GradGuard's voice, executing a content strategy that builds confidence in our brand as the authority in protecting students. Through storytelling, strategy, and managing a dynamic content calendar for personalization, you'll ensure every touchpoint is persuasive, on-brand, and drives action. If you're equal parts creative and strategic, and you love using words to move people to action, this role is for you.

Challenges You'll Focus On:

• Shape and execute a content strategy that aligns with marketing goals and drives consumer action across all touch points: web, email, ads, SMS, social, print, and more.
• Develop high-converting messaging for campaigns, landing pages, email nurture flows, paid ads, and product positioning that uniquely serve each stage of our customer journey (uninsured, quoted, member, loyalty).
• Write conversion-focused content that compels users to open, click, enroll, and engage, grounded in performance data and behavioral insight.
• Develop high-performing messaging for lifecycle campaigns, product benefits, and brand moments, focusing on what resonates with both students/families and schools.
• Own and manage a unified content calendar, aligning campaigns across teams and channels while ensuring consistency and momentum.

The person we're looking for has a proven, successful background with:

• 3-5+ years of experience in content strategy, copywriting, or editorial roles (bonus if within consumer, education, or insurance industries)
• Proven ability to write clear, persuasive, and high-performing content across platforms
• Deep understanding of how to adapt tone, voice, and messaging for different audiences
• Experience managing a content calendar and coordinating across teams and channels
• Familiarity with SEO best practices, email marketing, and digital ad copy
• Detail-oriented, highly-organized, and ability to collaborate with key internal stakeholders

Beyond a fulfilling and challenging role, you'll get:

• A competitive salary.
• Opportunity to enroll in comprehensive health, dental, and vision insurance. We pay 100% of employee premiums and 75% of your family’s premiums.
• A lifestyle spending account where you can receive up to $400 in reimbursements for wellness activities.
• 401(K) retirement plan with company matching up to 5% of compensation deferred. Employee and employer contributions are 100% vested.
• Student loan and education assistance, after one year of employment at GradGuard. We’re learners and embrace education.
• Unlimited PTO after completing 90 days of employment. Plus, 12 paid holidays and paid parental leave.

Not familiar with GradGuard?

GradGuard's pioneering tuition and renters insurance programs protect more than 300,000 active customers, making the business the largest provider of P&C insurance to college students nationwide. GradGuard's innovative protections are embedded within the enrollment processes of the largest and most prestigious universities in the United States, ensuring their students have access to the most relevant and affordable protections for what is often the second-largest investment in a family's lives.

Since 2009, GradGuard has protected more than 1.7 million students at more than 1,900 unique institutions, making it an authority on protecting students and their families from the modern risks of college life.

We provide exceptional service and support, making it possible for more students and families to affordably protect their higher education investment. We prioritize personalization and innovation to enhance member experiences.

Those that succeed at our company:

• Make it happen by turning challenges into opportunities.
• Do the right thing even when it’s difficult.
• Demand excellence from yourself and others.
• Learn for life and stay curious.
• Enjoy the journey, not just the results.

The above just so happen to be our core values. These values are at the heart of our mission to educate and protect students from the risks of college life, empowering us to create meaningful experiences and make a positive impact.

GradGuard is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.