Content Strategist (Chandler)

Overview

Gray Matter Logic is a technical consultancy specializing in ERP implementation for the construction and manufacturing industries. We serve blue-collar rooted industries that value directness, grit, and expertise — and our content needs to earn respect from that audience while also getting cited as authoritative by the AI search engines our prospects are increasingly using.

You are our Knowledge Engineer and Story Miner. You extract expertise directly from our consultants, translate complex ERP logic into human-centric narratives of transformation, and use AI to scale written output without losing the brand's blue-collar directness.

The Setup (Read This First)

This is a hybrid role with an unusual structure, and it's the biggest filter for fit. You will be physically embedded at Gray Matter Logic, a technical consultancy that implements ERP systems for construction and manufacturing firms. Your desk is there. Your interviews, your source material, and your daily texture come from there. But you report to Paige Black, a marketing agency, for strategic direction, deliverable standards, and career mentorship.

When priorities conflict, Paige Black has final say on what you ship and when. Gray Matter Logic owns your access and your subject matter. If that sounds like a clear, workable split to you, keep reading. If it sounds like two bosses and a headache, this isn't the role.

Core Responsibilities

Story Mining & Knowledge Engineering

• Conduct regular interviews with Gray Matter consultants to extract source-of-truth insights. Find the narrative — the specific frustrations, human conflict, and ultimate triumph — hidden inside complex ERP implementations.
• Synthesize interviews into long-form blogs (1,500+ words), white papers, and case studies using AI tools (Claude, Gemini) as drafting partners. Own the technical polish that keeps our voice direct and jargon-free.

Editorial Operations & Organization

• Own the editorial calendar across blogs, white papers, case studies, videos, email drips, and social carousels. Track concurrent deliverables and hit deadlines without hand-holding.
• Stage and publish assets in Webflow. Ensure pages are mobile-responsive, performant, and visually cohesive.
• Manage HubSpot email automation and nurture campaigns that translate technical features into stories of business impact.

Answer Engine Optimization (AEO)

• Structure all written content so it gets cited by AI search engines and LLMs as the primary authority in our niche.
• Stay current on how answer engines evaluate source authority and update our content strategy accordingly.

Project Management

• Run the content production pipeline end-to-end: intake requests from Paige Black and Gray Matter Logic, scope deliverables, set realistic deadlines, and communicate status proactively.
• Coordinate across stakeholders — consultants for source material, Paige Black for review cycles, external contractors when needed — without requiring a producer to chase anyone down.
• Maintain a single source of truth for project status (Asana, Notion, or similar) so both orgs can see what's in flight, what's blocked, and what's shipping this week.
• Flag risks early. If a deadline is going to slip or a story isn't panning out, you raise it before it becomes a fire.

Multimedia Production (Supporting)

• Capture expert interviews using on-site camera and lighting equipment. Produce 90-second shorts and 3+ minute deep-dive walkthroughs.
• Use AI tools (Descript, ElevenLabs, Runway, Midjourney) to automate editing, voiceover, and B-roll generation.

Required Skills

• Adaptability Under Fire: When a draft gets torn apart in a Tuesday review, you have a revised version by Thursday — not a defense of the original.
• Organized Under Load: You can run an editorial calendar with 15+ active deliverables across multiple formats without anything falling through the cracks.
• Outgoing & Interview-Ready: