Director of Marketing

Position: Director of Marketing

Department: Marketing

Report To: CMO

Employment Type: Full-Time / In House

Job Summary:

The Director of Marketing is responsible for developing, implementing, and overseeing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role leads the marketing team, manages budgets, and collaborates with cross-functional departments to ensure alignment between marketing strategies and overall business objectives.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies and campaigns that support company goals.

• Lead, mentor, and manage the marketing team to achieve departmental objectives.

• Oversee digital marketing, advertising, social media, content, PR, and event marketing initiatives.

• Analyze market trends, customer insights, and competitor activity to identify opportunities for growth.

• Manage brand identity and ensure consistent messaging across all platforms and channels.

• Develop and monitor KPIs to measure campaign effectiveness, adjusting strategies as needed.

• Collaborate with Sales, Product Development, and other teams to align marketing initiatives with business objectives.

• Prepare and manage the marketing budget, ensuring efficient use of resources.

• Build and maintain relationships with external partners, agencies, and vendors.

• Represent the company at industry events, conferences, and networking opportunities.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree preferred).

• 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.

• Proven track record of developing successful marketing strategies and campaigns.

• Strong knowledge of digital marketing, brand management, and market research.

• Excellent leadership, communication, and organizational skills.

• Ability to analyze data and translate insights into actionable strategies.

• Proficiency in marketing software, CRM systems, and analytics tools.

Key Competencies:

• Strategic thinker with strong business acumen

• Creative and innovative problem solver

• Results-driven and customer-focused

• Collaborative leadership style

• Strong project management skills

Compensation: $100,000 - $120,000

Benefits:

• Paid Time Off

• Health insurance

• 401k benefits

• Employee discount