Marketing Manager
- Assist in the creation and implementation of annual and monthly marketing plans.
- Plan, design, and execute all advertising, social media, and public relations campaigns.
- Provide monthly and annual reporting on advertising, social media, and public relations campaigns.
- Assist in the creation of all resort, golf, spa, and restaurant marketing materials.
- Create and maintain accurate website and booking engine content.
- Coordinate all aspects of social media influencer and media visits, including contracts and deliverables.
- Assist with writing and distribution of press releases for special achievements, activities or events.
- Assist with the creation and ordering of all collateral and ensure brand standards are met.
- Support corporate and direct sales efforts with appropriate direct mail, collateral and lead generation.
- Participate in weekly and monthly meetings with Executive Vice President, Revenue Management and Marketing Teams and property-specific Department Leaders to discuss strategies and initiatives to drive demand and increase local and resort guest usage.
- Work with Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, Directors of Sales & Event Management, General Managers, and operations departments to disseminate and integrate cross marketing opportunities.
- Assist in the execution of portfolio-wide data capture for re-marketing opportunities.
- Interview appropriate production companies and photographers when needed.
- Assist in the execution of the photography and video shoots when needed.
- Assist in planning, promotion, and coordination of special events including, but not limited to, customer appreciation events, socials, wine tasting, press trips, customer FAM trips and outdoor activities.
- Assist in the execution of media events and promotions.
- Attend functions and/or special events at each hotel if required.
- Assist in managing public relations emergencies at each hotel if required.
- And any other tasks as assigned by the Executive Vice President, VP of Marketing & Brand Management, Director of Brand Management, Director of Marketing & Programming, and/or the General Managers.
- Model Purpose, Pillars and Service Essentials.
- Mastery of social media platforms (Instagram, Facebook, LinkedIn)
- Proficiency in Adobe Creative Suite
- Proficiency in Canva
- Proficiency in Later (or similar social scheduling tool)
- Creative and graphic design skills
- Strong communication skills, both written and oral.
- Organizational and planning skills.
- A good listener
- Must be a team player
- Timely follow-through on tasks
- Ability to work outside in all weather conditions
- Ability to memorize and perform company standards
- Behaves ethically
- Communicates effectively: Speaks and listens in a clear, thorough, and timely manner, effectively reading and writing, using the English language
- Professional Appearance: Exhibits an appearance appropriate for a four-diamond resort (Specific grooming standards are available for review)
- Actual hours will vary based on business need.
- Traditional M-F 8am-5pm work week, flexible based on evening and weekend needs for content creation.
- Attendance as scheduled is a critical element in all positions at M&R properties.
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