Regional Sales Manager, West - Food Service

Job Location: ​CA, AZ, CO, WA​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

With new innovations and exciting expansions plans in place, there has never been a better time to join the Ferrero Group and be extraordinary with us! The West Regional Sales Manager will report to the VP of Sales, Foodservice and will work on day-to-day customer and broker management within the specified Foodservice Channel. Undertake VP level engagement across the core customer & broker base as well as serve as the “Commercial” subject matter expert for respective account portfolio. The RSM will develop sales account strategies and translate them into distribution, customer LTO’s, permanent menu placement and objectives aligned to GTM and budgets. Support key cross-functional internal relationships, including Category Management, Trade Marketing, Sales Operations and Sales Forecasting. Customers set will include a group of chains and distributors located in the West part of the US.

This position is Remote, with candidates based ideally in CA, AZ, CO, WA (West).

Main Responsibilities:

• Delivery of Account / Regional level PS1 volume & value targets as agreed with Channel VP and Broker partners
• Delivery of Monthly Trade Spend targets as agreed during the Broker GTM strategy development
• Responsible for delivering the key monthly Broker KPI’s across all DSMP metrics
• Monitor Broker development of effective planning and Channel sales strategies, programs, and Commercial policies
• Define and implement Account / Regional targets for Sales and profitability growth across the Customer / Broker
• Engagement and management of the Broker relationships at the most senior stakeholder levels
• Provide clear direction to Brokers and prioritization of DSMP initiatives, including evaluation of KPI’s, results and quarterly reviews
• Provide complete and timely information to brokers to support their sales efforts including trade plans, marketing plans, consumer insights, and product knowledge
• Maintenance of accuracy across Account level forecasting on a Monthly basis
• Manage relationships with key internal stakeholders and peers including: Trade Marketing, Category Management, Sales Operations, Sales Forecasting & Channel VP’s/Directors

Who we are looking for:

• Min. 5 years, Account Management, Merchandising, and/or Category Management experience, across N. America in a CPG setting
• Multi-channel CPG experience preferred (Foodservice, C-store, Mass, Grocery, Dollar, e-Comm & Value)
• Bachelor’s Degree min. – MBA is preferred
• Strong communication skills with an ability to outline and reinforce the N. America Regional vision / strategy
• Strategic and pro-active with interpersonal skills and an ability to influence at the most Senior stakeholder levels
• Strong External (Customer) network
• Commercially astute with a strong business sense and excellent problem solving / analytical skills
• Excel, Power Point, Sales Forecasting and Trade Spend Management

Compensation Data

The base salary range for this position is $105,000 - $140,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.