Insights and Analytics Adobe CJA Consultant
- Leverage advanced data analytics and visualization tools to map, analyze, and optimize end-to-end customer journeys, identifying key pain points and opportunities to drive enhanced experiences and business growth.
- Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
- Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
- Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies
- Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more
- Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
- Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
- Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and experimentation/A/B testing deployment
The team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth. Qualifications Required:
- 2+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients.
- 1+ years of Adobe Customer Journey Analytics (CJA) experience
- Bachelor's degree or equivalent professional experience.
- Ability to travel 30%, on average, based on the work you do and the client and industries/sectors you serve.
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
- Proficient in defining analytics, modeling, tagging strategies, and developing comprehensive measurement and testing plans.
- Strong command over analytical methodologies for optimizing customer datasets and digital campaigns.
- Advanced skills in Excel, SQL, Tableau, or other data analysis tools, with a high level of competence in digital analytics and tag management solutions.
- Exceptional project management skills, with a proven track record of managing work and meeting deadlines in a highly organized and autonomous manner.
- Excellent communication, leadership, and team collaboration skills, coupled with a strong executive presence for client-facing interactions.
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