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Trade Marketing Specialist

Copperstate Farms
Tempe, AZ
Who We Are:

At Copperstate Farms and Sol Flower, we’re creating a better kind of cannabis company. Where we know happy plants begin with happy people. We aspire to high standards, take pride in our work, and drive for better results every day. At the greenhouse, our roots are growing flower, but we’ve branched out to offer an extensive range of cannabis products like edibles, topicals, and concentrates for retail dispensary locations. From farm to market, we are committed to the quality of our products and are always testing for patient and customer safety. By bringing together best practices from big agriculture, consumer packaged goods, and pharmaceutical and retail industries, Copperstate is becoming one of the top cannabis companies to work for.

What We’re Growing:

As one of the largest greenhouse cannabis producers in North America, Copperstate Farms ranges over 1.7 million square feet of canopy and 40 acres under glass. It’s here where we have been growing a house of cannabis brands that our patients and customers can trust, each addressing a different needs state and demographic. From the greenhouse to corporate to multiple Sol Flower dispensaries, we’re an inclusive cannabis community empowering wellness for all. Most of all, we strive for a culture where our employees view us as one of the best places to work.

Position: Trade & Field Marketing Manager (Hybrid- Tempe Office)

 Copperstate is seeking a Trade & Field Marketing Manager to lead integrated marketing efforts across our portfolio of cannabis brands and businesses. This role is responsible for both wholesale (B2B) and retail (B2C) marketing, with a focus on executing trade, shopper, and field marketing programs for:

  • Copperstate Farms (B2B cultivation and wholesale)
  • Sol Flower (B2C retail dispensary)
  • Uncle X (B2C consumer packaged goods brand)
  • Jukebox (B2C consumer packaged goods brand)
  • Copperstate (B2C consumer packaged goods brand)

This role will also own the development and management of a Brand Ambassador team across all brands, driving in-store activations, consumer engagement, and brand education statewide.

Key Responsibilities:

Trade & Shopper Marketing (B2C + B2B):

  • Build and execute channel-specific marketing plans to drive product sell-in and sell-through across retail and wholesale.
  • Manage in-store marketing efforts including POP displays, signage, and promotional toolkits for Sol Flower and third-party retail partners.
  • Collaborate with Sales and Retail Operations to support pricing strategy, product positioning, and promotional calendar planning.
  • Launch marketing campaigns for new product introductions, vendor days, and seasonal promotions across all retail and wholesale outlets.
  • Track and analyze program effectiveness and share reporting with cross-functional stakeholders.

Wholesale & Trade Marketing (Copperstate Farms):

  • Support the wholesale sales team with branded sales tools, sell sheets, training decks, and digital marketing assets.
  • Lead B2B trade efforts, including partner co-marketing, sample drops, and in-field education.
  • Represent Copperstate Farms at industry trade shows, partner events, and wholesale activations.

Field Marketing & Brand Ambassadors (All Brands):

  • Recruit, train, and manage a statewide Brand Ambassador program for Uncle X, Jukebox, Copperstate, and Sol Flower.
  • Oversee brand representation at community events, dispensary pop-ups, and retail activations.
  • Build and manage a schedule of sampling events, budtender trainings, and customer-facing engagements.
  • Maintain consistent field team reporting, performance tracking, and product education.

Qualifications:

  • 3–5+ years of experience in trade marketing, shopper marketing, field marketing, or brand activation.
  • Experience managing field teams, ambassador programs, or in-store demo staff.
  • Strong understanding of cannabis, retail environments, and/or CPG industry.
  • Highly organized with excellent project management and communication skills.
  • Ability to work cross-functionally across Sales, Marketing, and Operations teams.
  • Data-driven mindset with experience evaluating program impact and ROI.
  • Cannabis experience strongly preferred.

Preferred Tools & Skills:

  • Familiarity with project management and CRM platforms (e.g., Trello, Airtable, HubSpot).
  • Comfortable working with digital asset management systems and field reporting tools.
  • Experience with POS systems, ambassador platforms, and in-market execution tracking.

Compensation & Benefits:

  • Competitive salary based on experience
  • Full benefits package (medical, dental, vision, etc.)
  • Product discounts at Sol Flower
  • Opportunity to shape field and trade marketing in a growing cannabis company
Posted 2026-02-23

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