Dual Senior Marketing Manager
CANDIDATE PROFILE Education and Experience
• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES
Marketing Strategy
• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
• Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
• Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
• Supports group lead generation efforts.
• Runs, reviews, analyzes, and clearly articulate to stakeholder's and owners the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
• Identifies digital marketing opportunities on third party and local partner sites. Content Management
• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.). Partnerships and Public Relations Management
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions. Outlet and Ancillary
• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Director and manages execution. Social Media
• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events. General
• Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Recommended Jobs
Sprinter/Cargo Van Owner Operator
Hello, guys! We are hiring Sprinters / Cargo Van owner-operators for our company VICTORIA LOGISTICS CARRIER. We work within an independent contract agreement and offer very competitive rates. You…
Dental Hygienist
Now Hiring: Dental Hygienist – Tucson, AZ We are seeking a dedicated Dental Hygienist to join our female veteran-owned private practice in Tucson, AZ. This is a full-time position 4 days/week, …
Refrigeration Senior Service Technician
Job Title: Refrigeration Senior Service Technician Location: Phoenix, AZ The AMS Group is proud to be part of Dover Food Retail— a leading manufacturer and provider of innovative solut…
Accounts Payable Assistant
Sands Automotive Group Accounting Department—where teamwork meets family values. As a family-owned and operated business since 1934 , Sands Automotive Group believes our people are the heart of…
Aircraft Engine Technician
Aircraft Technician (Level 2 and Level 3) We are seeking skilled and dedicated Aircraft Technicians at Levels 2 and 3 to join our dynamic team. We specialize in aircraft maintenance and are looki…
Dispatch
Job Title: Dispatch Job Description Support the Service Manager in managing backflow-related services and serve as the primary liaison for customer requests. Responsibilities include scheduling and…
Multifamily-Development Analyst - Phoenix
Description D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and s…
Therapist - Arizona
Talkiatry’s mission is to transform psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist …
OB/GYN -1:10 Call
Thriving non-profit medical group is looking for an OB/GYN Physician in the Yuma, Arizona area! (1hr West of Tucson) Step into a well staffed and established OB/GYN clinic! Contact: Raymond Sti…
Store Associate, Self Storage - Part Time
Exciting Opportunity: Part-Time Assistant Manager in Phoenix: StoreMore Self Storage, managed by Hello Storage, is hiring! Are you looking for a flexible, rewarding position to keep active and e…