Vice President & General Manager

WRDW/WAGT News 12 26
Phoenix, AZ

Vice President & General Manager – Nexstar Digital Phoenix, KAZT-CW + NAZT-IND
Nexstar Media Group, Inc.

Location: Phoenix, Arizona (DMA #11)

Nexstar Media Group, America’s largest local media company, is seeking a digitally sophisticated visionary with a proven track record of digital sales leadership for the role of Vice President & General Manager to lead the sales of our full suite of digital, mobile, and CTV/OTT platforms, Nexstar’s emerging Advanced TV portfolio, along with our linear properties KAZT (CW) and NAZT (AZ-TV).

This is a rare opportunity to lead a multi-platform operation in Phoenix, Arizona—one of the most dynamic and rapidly evolving media markets in the country. With more than 4.9 million residents and a robust economy, Phoenix offers the ideal backdrop for a leader focused on CTV growth, digital transformation, and total video monetization . Phoenix is more than a media market—it’s a launchpad. With a fast-growing population, top-tier sports teams, cultural vibrancy, and a business-friendly climate, Phoenix is one of the most exciting metros in the country. It offers the ideal setting for a digital innovator to drive the next chapter in local media.

The Ideal Candidate

We’re seeking a next-generation media executive—someone who thrives at the intersection of content, commerce, and technology. You understand how to build revenue and audience across screens and have deep experience in:

  • Digital sales strategy, audience targeting, and data-driven media planning
  • Connected TV (CTV), addressable TV, and OTT advertising
  • Creating GTM strategies for Advanced TV and first-party data platforms
  • Leading client-first innovation that unlocks cross-platform growth

You are not only fluent in the language of digital transformation—you lead it.

Key Responsibilities

  • Develop and execute a CTV content & programming strategy tailored for the Phoenix market
  • Recruit, train, and manage a high-performance team of digital-first sellers across local and regional accounts
  • Drive advanced digital ad solution revenue growth through strategic targeting and full-funnel solutions
  • Lead compelling Advanced TV and cross-platform sales presentations that showcase the power of Nexstar’s audience and technology
  • Build deep relationships with brands, agencies, and holding company influencers, particularly across digital & cross platform investment
  • Champion customer-driven product development by gathering and translating feedback, analyzing competitive offerings, and prioritizing scalable solutions
  • Oversee internal sales enablement including training, GTM materials, case studies, and marketing support
  • Secure client advocacy through joint PR, branded success stories, and collaborative events

Leadership Attributes & Qualifications

5+ years of senior-level media leadership, ideally in a multi-platform, digital-forward environment Proven success scaling CTV and digital advertising strategies and leading integrated sales teams Deep understanding of first-party data, audience segmentation, and cross-platform campaign performance Strong financial and operational leadership experience, with ability to align content, product, and sales around key business goals Strategic thinker with a bias for action, a collaborative mindset, and a passion for community storytelling

Why Nexstar?

Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its digital & linear platforms, including more than 316,000 hours of programming produced annually by our business units. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people daily.

If you’re ready to lead the digital evolution in one of America’s top markets, and to shape the future of total video with Nexstar’s scale and support, apply now at nexstar.tv/careers .

#LI-Onsite

Posted 2025-08-13

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