Account Manager, Digital Marketing

Job Description

Job Description

Description:

As an Account Manager you will be responsible for ensuring the growth, success and satisfaction of our marketing services customers. You will leverage your experience as a AM and will serve as the primary point of contact, proactively addressing customer needs, resolving issues, building value, growing revenue by recommending enhanced services and fostering long term relationships. Your role will involve providing strategic guidance, optimizing campaign performance, and driving customer retention, revenue retention, revenue growth.

ABOUT THE COMPANY

At BizIQ, our mission is to accelerate business growth through innovative and affordable digital marketing solutions. We are a trusted Google Featured Partner, with a success record of helping over 36,000 small businesses enhance their online presence. Nationally recognized for our award-winning culture and listed on the Inc 5000 as one of the fastest-growing companies, we also hold an A+ BBB rating for ethical business conduct. With a vision to impact 150,000 businesses, our organization is built on a foundation of commitment to our core values: Growth Mindset, Results Oriented, Innovative, Inspirational, Accountable and Transparency.

OBJECTIVES

• Practice a solid understanding of clients digital marketing needs and objectives that leads to achieving account and revenue quarterly retention targets.
• Develops lasting relationships and communications with customers and regularly communicates to provide updates and gather feedback. Support our customers by executing CCFs (Customer Campaign Follow Up Calls) for the entire portfolio in a recurring manner.
• Consistently improve positive customer sentiment via NPS survey. Identify areas that would improve future NPS survey results
• Identify customer needs through account review processes and understanding of their business needs which leads to upsells, account growth which demonstrates value and ROI.
• Anticipate and promptly respond to client inquiries and address their needs. Act as a change agent ensuring timely and accurate resolution of concerns and escalations.
• Proactively manage task que related to customer deliverables.
• By leveraging your past experience, analyze campaign performance data and provide actionable insights to clients that lead to engaging conversations and digital marketing recommendations.
• Coordinate with internal teams to ensure seamless execution of client campaigns.
• Stay up-to-date on digital marketing trends, best practices, and industry changes to better serve clients and maintain a high level of expertise.
• Actively contribute to the success of new hires by being available to assist with onboarding, peer training, and knowledge sharing as needed.
• Effectively present company services to clients and prospects using tools such as PowerPoint or Google Slides, while maintaining a professional presence on camera.
• Be open to participating in special projects or cross-functional initiatives that support team goals, operational improvements, or strategic company objectives.

COMPETENCIES

• Develop strategic marketing plans aligned with client goals by setting measurable objectives and KPIs.
• Understand digital marketing concepts (SEO, PPC, social media). Stay updated on industry basics and emerging trends.
• Communicate complex concepts clearly and persuasively. Leads client meetings and presentations with confidence.
• Oversee the execution of marketing campaigns from start to finish by coordinating tasks and timelines with internal teams.
• Implement strategies to enhance client retention
• Identify upselling and cross-selling opportunities while developing strategies to grow client accounts.
• Analyze data to inform and optimize marketing strategies and use analytics tools and techniques.
• Negotiate contract renewals and results while resolving conflicts and manage client expectations effectively.
• Stay updated on industry trends and competitor activities and provide clients with insights and recommendations.
• Continuously improve campaign performance through testing and analysis and implement best practices and innovative solutions.

EDUCATION AND EXPERIENCE

• 3+ years of account/client management and customer success experience in a client facing role.
• Strong track record of achieving retention, upsells, and growth targets that lead to driving additional business.
• Digital Marketing Experience strongly preferred but not required.
• Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Bachelor’s degree in business, marketing, or a related field is a plus.
• At least 3 year experience with CRM tools and Microsoft Office Suite

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• Prolonged periods attending or presenting on video calls with camera on
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties

COMPANY BENEFITS AND PERKS

• Health Benefits: Four Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
• Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
• Retirement Savings: 401K
• Parental leave: Inclusive and supportive parental leave policy
• Peer-to-peer Recognition: We call it BizBucks - a rewards program where you can receive weekly prizes Including Amazon gift cards or other prices.
• Award Winning Culture: A fun, energetic workplace, with a supportive atmosphere, no traveling required

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, BizIQ recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.