Marketing Specialist

Marketing Specialist

Job Summary:
In this role, you will play a key part in supporting the credit union’s marketing efforts by executing marketing campaigns, with a strong focus on email marketing. You will closely collaborate with the Marketing Manager, other departments, and third-party partners to deliver strategic marketing communications that enhance member engagement and support credit union growth initiative.

Salary: $28.00-35.00 Per Hour Depending on Experience

About Us:
Hughes Federal Credit Union is dedicated to providing a positive difference in our members’ financial lives. Our commitment to the Tucson community extends beyond our members as we sponsor and support local charities and organizations that promote the financial literacy of future generations. Join our team and see why we have been named a “Best-In-State” credit union, four years in a row!

Key Responsibilities:

• Manage marketing automation through all available communication channels
• Assist in evaluating marketing analytics and other marketing initiatives.
• Identify strategies to enhance member communications and relationships through an omnichannel experience.
• Provide marketing support to credit union staff to assist in meeting growth initiatives.
• Support business development through the Membership and Community Engagement team.
• Utilize third-party software (Salesforce Marketing Cloud) to generate and manage marketing campaigns.
• Provide data-driven assistance and contributions to campaign strategies and creative assets.
• Monitor strategy effectiveness through Salesforce reporting and results.
• Collaborate with Graphic Designer on creating marketing collaterals and assets.
• Serve as marketing expert on data and automation using Salesforce Marketing Cloud, Formstack, Zapier and other third-party solution products.
• Provide support, as needed, to the Digital Marketing team (this can include updating images on the website, auditing content to align with campaigns, etc); or serving as a backup on updating website content and graphics
• Assist and collaborate with social media coordinator

Qualifications:
Required Skills:

• Six months of similar or related experience
• High school diploma or equivalent
• Strong written and verbal communication
• High attention to detail and ability to work both independently and collaboratively
• Strong interpersonal skills with the ability to build trust and maintain professional relationships across departments and with external partners

Preferred Skills:

• Degree in graphic design, marketing, communications or similar or equivalent combination of education, experience, and training.
• Working knowledge of Salesforce Marketing Cloud
• Familiarity with marketing tools like Microsoft Office Suite, Formstack, Zapier, and website CMS platforms

What We Offer:

• Generous Paid Time Off Policy
  • Up to 15 days in 1st year of service
    • Paid Time Off increases with tenure
  • VTO (Volunteer Time Off) Up to 16 hours yearly
• 401(k) plan
  • 7% company match
• Health, Dental, and Vision Insurance
  • Health Savings Account with Employer Contribution Available
  • Free Vision Insurance
• Life and Disability Insurance
  • Provided by the Credit Union with Optional Supplemental Coverage Available
• Competitive Wage and Professional Development
  • Educational Assistance

Hughes Federal Credit Union is a background screening, credit check and E-Verify workplace.