Director of Enrollment Success
- Analyze daily funnel reports in HubSpot to identify and address conversion bottlenecks, ensuring families progress smoothly toward registration.
- Manage the real-time distribution of new parent inquiries to enrollment specialists, optimizing for a rapid and high-quality first contact.
- Establish and monitor team-level KPIs for key funnel stages, such as application completion and document submission rates, to drive daily progress toward enrollment targets.
- Serve as the final escalation point for complex parent enrollment issues, personally engaging with families to resolve problems and preserve their journey.
- Map the end-to-end parent journey—from initial inquiry to verified registration—to identify and eliminate points of friction for families.
- Develop and maintain a central library of communication scripts, email templates, and outreach cadences that prioritize clarity, empathy, and a supportive tone.
- Design and execute A/B tests on parent messaging and engagement tactics to continuously improve conversion rates at each stage of the funnel.
- Systematically gather and analyze feedback from parents and school-site staff to inform ongoing improvements to the enrollment process and experience.
- Recruit, onboard, and provide continuous coaching to a team of enrollment specialists, fostering a culture of high performance and compassionate parent support.
- Lead from the front by actively working leads and taking parent calls alongside the team to model best practices and directly contribute to enrollment targets.
- Define clear roles and build individual performance dashboards for each team member, using HubSpot data to drive accountability and focus.
- Conduct regular one-on-one meetings and call reviews, providing specific, data-informed feedback to help each team member improve their effectiveness.
- Act as the business owner for the lead-to-registration process within HubSpot, designing and refining workflows to automate repetitive tasks and improve data integrity.
- Build and maintain strong, collaborative relationships with school-site registrars and administrators, working together to create a seamless handover for families.
- Lead regular alignment meetings with school partners to share performance data, troubleshoot process gaps, and co-develop solutions that improve the parent experience.
- Partner with internal teams to improve the flow of information between HubSpot, PowerSchool, and Avela, reducing the need for manual data entry and reconciliation.
- Proven experience managing and improving a multi-stage customer conversion funnel (e.g., inside sales, marketing operations, or enrollment).
- Demonstrated expertise designing and optimizing automated communication and workflows within a modern CRM platform (HubSpot strongly preferred).
- Experience leading, coaching, and managing a team responsible for meeting customer-facing performance targets.
- Strong analytical skills with experience using funnel data to diagnose performance bottlenecks and drive process improvements, even with imperfect information.
- Experience mapping a complex customer journey to identify pain points and implement solutions that measurably increase conversion rates.
- Direct experience in K-12 admissions, student recruitment, or enrollment operations for a school or school network.
- Experience working in a 'player-coach' role, directly contributing to team goals while also managing team performance.
- Familiarity with Student Information Systems (SIS) like PowerSchool and enrollment platforms like Avela.
- Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.
- Be supported in your work by caring leaders and team members who want you to succeed.
- Be empowered to make a difference and climb higher and reach farther to change lives through education.
- Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.
- Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
- Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
- Enhance your growth and development with mentoring and money to take training classes.
- Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.
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