National Sales Manager
- Directly lead, coach, and develop Regional Vice Presidents and the national outside sales representatives
- Establish clear performance expectations, accountability standards, and consistent execution across all regions
- Foster a culture of collaboration, customer focus, and results-driven performance
- Identify and cultivate top sales talent, supporting succession planning and long-term team growth
- Serve as the primary face of Barron Lighting Group with key customers, independent reps, distributors, contractors, and end-users
- Drive engagement and influence across all sales channels, ensuring alignment with corporate strategies and product initiatives
- Lead high-level customer meetings, industry events, and national account discussions to promote brand credibility, product adoption, and loyalty.
- Partner with reps and distributors to enhance effectiveness, provide training, and ensure consistent messaging across all touchpoints
- Represent Barron Lighting at trade shows, industry events, and national forums to build brand credibility and awareness
- Collaborate with the VP of Sales to develop and execute national sales plans that align with company objectives and revenue targets
- Drive market penetration, new product launches, and multi-channel initiatives
- Monitor market trends, competitive activity, and performance metrics to identify growth opportunities, address performance gaps, and mitigate risk
- Support new product launches, pricing strategies, and market penetration initiatives across all channels
- Partner with senior leadership to shape pricing strategy, channel development, and go-to-market execution
- Share actionable field insights and market intelligence to guide product development, marketing messaging, and operational priorities
- 8+ years of progressive sales leadership experience in lighting, electrical, or related industries.
- Proven ability to lead multi-region teams and influence independent rep, distributor, and contractor networks.
- Demonstrated success in achieving growth targets, developing customer relationships, and launching new products.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical, organizational, and problem-solving skills.
- Willingness and ability to travel 75%–80% of the time (more if based outside Arizona).
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
- 10+years of experience in product integration and strategy within a lighting company
- 8+ years of progressive sales leadership experience in lighting, electrical, or related industries.
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