Senior Web Experience/Operations Manager

Position Overview

Citrix is seeking a highly motivated Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. This role sits within Marketing and serves as the bridge between business stakeholders, Product Marketing, Campaigns, IT, and agency partners to ensure the website supports business growth, customer engagement, and AI citations & visibility.

The ideal candidate is a hands-on digital professional who can balance execution with strategic thinking. You will be responsible for planning, building, publishing, and optimizing web experiences while ensuring consistency, quality, and adherence to governance standards across the Citrix digital ecosystem.

Note: This is not a software development role. It is a business-focused digital experience role responsible for turning marketing requirements into high-quality web experiences that drive measurable outcomes.

What You'll Do

Website Experience Management

• Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences.

• Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms.

• Ensure all web experiences align with brand, messaging, accessibility, and user experience standards.

• Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities.

Digital Governance & Operations

• Manage web governance processes, publishing workflows, approval processes, and content standards.

• Ensure consistency across templates, content types, navigation structures, and user journeys.

• Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication.

• Manage website backlog, intake processes, and prioritization in partnership with stakeholders.

Optimization & Analytics

• Analyze website performance using GA4 and related analytics platforms.

• Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness.

• Develop actionable recommendations based on customer behavior and performance insights.

• Work with agencies to track, report and improve LLM/AI visibility and close the feedback loop with content teams and product marketing.

Cross-Functional Collaboration

• Serve as Marketing's primary liaison for website-related initiatives.

• Partner closely with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture.

• Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives.

• Facilitate alignment between stakeholders while driving projects to completion.

SEO/GEO & Content Discoverability

• Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure.

• Partner with content creators to improve discoverability and customer engagement.

• Monitor site health and collaborate with technical teams on SEO/GEO enhancements.

What Success Looks Like

• Improve Marketing's speed-to-publish for new content and campaigns.

• Establish scalable governance and publishing processes.

• Improve website engagement and citation performance.

• Enhance the quality and consistency of the Citrix.com experience.

• Create stronger alignment between Marketing, IT, and agency partners.

• Deliver measurable improvements in user experience and operational efficiency.

Required Qualifications

• 8+ years of experience managing enterprise websites or digital experiences.

• Experience working within Adobe Experience Manager (AEM) or similar CMS platforms.

• Strong understanding of website publishing workflows and content governance.

• Experience supporting demand generation, campaign marketing, or digital marketing programs.

• Working knowledge of SEO principles and website optimization.

• Experience with analytics platforms such as Google Analytics 4.

• Strong project management and stakeholder management skills.

• Excellent communication and organizational skills.

• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience supporting large enterprise B2B technology organizations.

• Experience working with global websites

• Familiarity with HTML, CSS, and basic web troubleshooting.

• Experience managing agency relationships and digital vendors.

• Experience using Click-up, Jira, or similar project management tools.

• Understanding of UX principles and customer journey design.

• Experience supporting website migrations, redesigns, or digital transformation initiatives.

Why This Role Matters

Citrix is undergoing a significant evolution of its digital ecosystem. As Senior Digital Experience Manager, you will help shape how customers, partners, and influencers experience the Citrix brand online. You will be responsible for turning strategy into execution while ensuring the website remains a powerful engine for growth, engagement, and customer success.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. CA generally ranges: $131,279-$196,918 All other locations fall under our General State range: $115,157-$172,735 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.