Marketing Manager

Description

Position at Century Communities

What You’ll Do:

The Marketing Manager is responsible for exploring, creating and implementing marketing activities to generate traffic to onsite sale offices and is also responsible for coordinating all new community model homes and sales office design and installation.

Your Key Responsibilities Include:

Marketing:

• Work directly with the VP of Sales and Marketing to develop an overall marketing plan, budget, and execution.
• Evaluate, create, edit, and approve all print, social and digital advertising.
• Identify and prioritize marketing objectives, including managing effective marketing campaigns.
• Manage branding and communication efforts through the company’s website, mobile, and email marketing campaigns.
• Establish and maintain all vendor relationships.
• Communicate effectively to work productively with the corporate marketing team.
• Oversee new community setups and closeouts.
• Coordinate sales office design with the onsite construction team and graphic displays with the marketing team.
• Ensure that all collateral is correct and maintain status with the onsite sales managers.
• Compile and execute weekly marketing meetings, based on division needs
• Identify, monitor, and recommend solutions to field discoveries and inefficiencies to problem solve.
• Maintain, manage, and increase all Co-ops in the realtor loyalty program.
• Create Realtor Community Snapshots for quick reference w/ regard to floor plans/pricing/included features in digital and hard copy format.
• Market the Realtor Loyalty program.
• Work with sales team to develop and schedule community desired events that drive sales and community engagement.
• Assist Sales team chamber, industry and community events.
• Assist and Manage all Points of Interest for all communities/websites, etc.
• Market and increase sales for aged inventory to the real estate community.
• Assist and manage all onsite and offsite Realtor events, Broker Presentations, luncheons, etc.
• Oversee reporting to ensure effectiveness of marketing for best ROI.
• Implement marketing efforts for coming soon communities and closeout communities.

New Community Setup:

• Support model merchandising process including presentation, contracts, schedule, selections, and installation.
• Conduct walk-through, generate and follow-up on punch-lists, receive inventory lists.
• Coordinate sales office design, lighting & space plans & installation (temporary sales offices as necessary), including phone lines, low voltage wiring, and furniture.
• Contract for sales office graphics, displays, and artwork; oversee the schedule and installation.
• Initiate creating interior and exterior material specifications for new communities; maintain standard specifications forms.
• Oversee signage, flag and banner design, placement, and installation.
• Proof and approve sales collateral, marketing floorplans, site plans; ensure information is on the website.
• Initiate/coordinate installing internet and security systems in sales offices/models; maintain codes and passwords.
• Maintain excellent curb appeal of sales offices/models, including landscape maintenance.
• Perform other duties as needed or assigned.

What You Have:

• Success handling multiple projects and working in a fast-paced environment while remaining calm and positive.
• Ability to effectively work with managers and employees at all levels and develop positive relationships and productive culture.
• Well-developed interpersonal skills and the ability to get along with diverse personalities.
• A "roll-up-your-sleeves" personality and is comfortable working "hands-on."
• Excellent written and verbal communication skills.
• Capacity to adapt to changing environments.

Your Education and Experience:

• College degree is preferred but not required.
• 5+ years of marketing experience plus experience with home-building real estate, construction, or both.
• Highly proficient in Microsoft applications, Excel, PowerPoint, Word.

About Century Communities:

Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you—if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level—then apply today!

As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, with a focus on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits to build successful and rewarding careers.