Digital Media Buyer/Planner

Job Description

Job Description

Description:

Duties include ensuring that client-approved media schedules are implemented correctly and timely, working closely with other departments including, billing, web and organic social. The ideal candidate will have experience planning all facets of paid media (TV, radio, print, OOH, publisher direct display, social, search, CTV, and programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances. Deep digital experience is a priority.

Skills & Experience:

• At least two years of direct experience in executing paid media campaigns within Meta, Pinterest, LinkedIn, Google Ads and Microsoft Ads
• At least two years of direct experience with programmatic managed services and/or hands-on experience within programmatic display tech platforms
• Exposure to planning of traditional media, including TV, radio, print and OOH buying is a huge plus
• Google Analytics and Google Tag Manager experience is highly preferred
• Comfort in solving technical issues relating to advertising campaigns
• Strong analytical skills, including the ability to synthesize data and provide insights and strategic actions
• Ability to oversee projects and solve problems creatively and effectively
• Strong collaboration and communication skills, with the ability to work with cross-functional teams
• Ability to adapt and thrive in a fast-paced, deadline-driven environment
• Agency experience or client-side in-house agency experience is required
• Detail-oriented and strong presentation skills

Responsibilities:

• Plan and execute paid multimedia campaigns
• Present media plans to potential and current clients
• Work with media vendors across media types to quote and place media
• Work closely with creative team to ensure copy and design aligns with media goals and objectives
• Take the lead on campaign configuration and implementation
• Provide hands-on and support junior team to monitor and manage day-to-day operations of digital ad campaigns, including ad implementations, targeting, bid strategy, budgeting, A/B testing, performance analysis, pixel testing.
• Continuously measure campaign performance and ROI, leveraging analysis to identify optimization opportunities, including design, content, copy, channel, target audiences and call-to-actions
• Hands-On trafficking ad tags and creative using 3rd party ad server tools
• Support the senior team by identifying new partners, tools, and processes that we can use to work smarter
• The ability to effectively tie a client’s goals to all stages of the consumer journey
• Stay up-to-date on industry trends and updates within the media marketing world
• Client-facing responsibilities:
  • Manage direct client communication in partnership with the account and project management team
• Collaborate with multiple departments to generate campaign ideas and strategies for current or upcoming marketing initiatives
• Experience with B2B and B2C brands
• Responsibilities include weekly, monthly, or quarterly reporting, including performance metrics and insights.