Sales and Event Manager
- Proactively solicit, negotiate, and secure group room blocks, social catering events, and special occasions (weddings, meetings, celebrations).
- Develop and maintain strong relationships with corporate, social, SMERF, association, and wedding clients.
- Conduct site visits, sales presentations, and client meetings to drive business and showcase hotel offerings.
- Assist in achieving hotel revenue goals through targeted prospecting, account management, and networking.
- Monitor booking pace, analyze business trends, and provide insights to support accurate forecasting.
- Serve as the primary contact for group and catering clients from proposal through event execution.
- Prepare contracts, proposals, and Banquet Event Orders (BEOs), ensuring timely and accurate communication with all departments.
- Participate in weekly BEO/operations meetings to align details and expectations.
- Coordinate support services such as A/V, décor, entertainment, and F&B with both internal teams and external vendors.
- Physically check event set-ups against specifications and adjust as necessary to exceed client expectations.
- Research and prospect new business opportunities through networking, industry events, and partnerships with local organizations (wedding planners, associations, sports groups, etc.).
- Implement marketing initiatives and promotions in collaboration with the Director of Sales to increase awareness and revenue.
- Represent the hotel at community and industry events to expand visibility and build strong referral networks.
- Provide regular updates on sales activities, pipeline, and revenue potential to the Director of Sales.
- Maintain accurate data in hotel sales systems (Delphi, Cvent, or similar) for lead tracking, proposals, and contracts.
- Ensure compliance with brand standards and hotel policies to promote safe and efficient operations.
- Support the sales office with administrative tasks including reporting, inventory management, and client communication.
- Bachelor’s degree in Business, Hospitality Management, or a related field preferred.
- Minimum of 1-2 years of hotel sales or catering experience.
- Strong negotiation, communication, and relationship-building skills.
- Ability to work independently while collaborating with multiple departments.
- Knowledge of sales platforms such as Delphi, Cvent, and Meeting Broker is a plus.
- Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
- Ability to multi-task in a fast-paced environment while maintaining attention to detail.
- Willingness to work a flexible schedule, including occasional evenings and weekends for client events.
- Frequently required to stand, bend, kneel, and move around the facility.
- Ability to travel locally for client meetings, industry events, and site visits as needed.
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