Marketing Operations Specialist

Job Description

Job Description

Description:

The Marketing Operations Specialist supports the planning, execution, and optimization of marketing initiatives across digital, social, and event channels. This role collaborates closely with internal teams and external partners to enhance brand visibility, engage target audiences, and ensure consistent, high-quality communication across all platforms.

ABOUT US

In 1924, Boyce Thompson Arboretum (BTA) was founded by mining magnate Colonel William Boyce Thompson. The desert landscape inspired Colonel Thompson to create the arboretum with the mission of educating people about desert plants and their uses in an arid environment.

This mission continues today, and Boyce Thompson Arboretum has grown in mission and size over its 100-year history. As an independent non-profit organization, the arboretum is located in Superior, Arizona. Situated at the base of Picket Post Mountain and adjacent to the Tonto National Forest, the Arboretum is located approximately 40 minutes from Mesa and one hour from downtown Phoenix. BTA welcomes over 145,000 visitors annually. At 372 acres, BTA is Arizona's oldest and largest botanical garden. BTA's collection comprises 4,030 taxa, 405 rare/endangered species, and over 30,000 individual plants. Along over 5 miles of trails, you will find plant exhibits from 11 of the world's deserts, a native riparian habitat, and colorful specialty gardens displayed alongside native Sonoran Desert vegetation. As an Audubon Important Bird Area, you will encounter many of the 275 bird species identified at BTA along with other native wildlife. It is not uncommon to see javelinas, bobcats, and a variety of native and migratory birds while working, hiking, and enjoying the grounds. BTA is an equal-opportunity equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

DUTIES AND RESPONSIBILITIES

• Develop, schedule, and publish content across BTA’s social media platforms such as Facebook, Instagram, and LinkedIn.
• Create and coordinate email newsletters and communications.
• Update and maintain website content.
• Maintain a content calendar that aligns with marketing goals, campaigns, and special events.
• Monitor engagement, respond to comments/messages, and track performance metrics to inform future content.
• Create the written content that accompanies the visual content created by the marketing team.
• Work collaboratively with the Marketing team to create content in the digital realm to increase brand awareness and digital engagement.
• Write clear, concise, and engaging copy for use on social media, email campaigns, promotional materials, and on the website.
• Actively participate as an on-camera and in-content contributor for social media and digital marketing initiatives, including appearing in videos, photos, livestreams, and other branded content to support campaign goals and audience engagement.
• Manage internal requests and workflow coordination.
• Ensure consistency and accuracy across all published materials.
• Assist with the planning, coordinating, and executing of special events for BTA.
• Other duties as assigned.

EDUCATION AND EXPERIENCE

• Bachelor’s degree or significant work experience in related fields.
• 1+ years of experience in marketing and social media engagement is preferred.
• Must have a valid AZ Driver’s License or ability to obtain one. Clean driving record required.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong written and verbal communication skills.
• High level of organization and attention to detail.
• Comfort with multitasking in a deadline-driven environment.
• Understanding of basic business and marketing concepts.
• Excellent time management skills.
• Outgoing personality with strong interpersonal skills.
• Demonstrated problem-solving and critical thinking skills.
• Strong writing and editing abilities.
• Self-starter, goal-oriented, and enthusiastic about planning events.
• Proficiency with computers and software programs, including MS Office suite and Google suite.
• Works well alone and as part of a team.
• Able to work flexible hours, including nights, holidays, and weekends.

PHYSICAL REQUIREMENTS

The physical abilities and work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to operate computers and phones.
• Ability to communicate with fellow staff, applicants, stakeholders, visitors, and donors. Communication will include one-to-one, small, and large group communication. Communications need to be in English. Communication means both written and oral communication.
• Ability to work at a workstation for 8 hours a day.
• Ability to work outside in extreme weather conditions. Summer temperatures may exceed 110 degrees F.
• Must be able to work on weekends, evenings, and holidays.
• Ability to lift 50 lbs and traverse uneven terrain and hiking conditions.
• Must be able to stand, walk on uneven terrain, sit, reach with hands and arms, climb or balance, stoop or kneel, talk, and hear, and use fingers and hands to feel objects, tools, or controls.
• Fully functional vision is required (prescription lenses are acceptable).