Senior Consultant, Product Marketer
- Develop positioning and messaging frameworks for emerging Human Capital solutions across audiences and channels
- Partner with business, portfolio, and sales stakeholders to execute go-to-market plans, including segmentation, targeting, competitive analysis, and journey mapping
- Create campaign and content plans that drive awareness, engagement, demand generation, and pipeline influence
- Develop sales enablement materials, including sales sheets, talking points, and audience-specific collateral
- Monitor campaign performance, assess return on investment, and recommend adjustments aligned to brand and messaging standards
- Ability to work independently and collaborate as part of a team
- Effective written and verbal communication skills
- Meticulous attention to detail and quality of work product
- Ability to build and sustain professional relationships
- Ability to lead projects or workstreams
- Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
- Strong interpersonal skills and professional demeanor
- Ability to meet deadlines
- Ability to provide clear guidance to others
- 4+ years of experience in marketing strategy, marketing planning, and/or product marketing
- 2+ years of experience developing positioning, messaging, and go-to-market plans for business-to-business software solutions
- 2+ years of experience working on a virtual team within a matrixed organization
- 1+ years of experience using artificial intelligence tools and other technologies to support marketing activities
- 1+ years of experience using Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
- Bachelor's degree in Marketing, Communications, Business, or Management
- Ability to travel 0-50%, on average, based on the work you do and the clients and industries/sectors you serve.
- Limited immigration sponsorship may be available.
- Experience working in Agile environments
- Experience using Workfront
- Experience marketing Human Capital products or services
- Experience with human capital management (HCM) offerings
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